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60/100
EcomScout

Izods receives an EcomScout Rating of S (60/100), ranking #5,969 out of 362,543 Shopify stores we track. This Writing Instruments Other store attracts 143.3K visits per year with estimated revenue of $65.1K - $151.8K/mo. It offers 2.5K+ products at an average price of $700.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$65.1K - $151.8K/mo
Est. Traffic/mo
11.9K
Products
2.5K+
Top Market
US (61%)
Top Channel
direct (35%)
Trustpilot
3.8/5 (2)

Store Intelligence Summary

Traffic breakdown: direct 35%, referral 6%.

Product pricing: Average price of $700 (range: $140 – $2195). Positioned in the premium segment.

Ad spend: Estimated $16/mo in paid search ($192/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.8/5 based on 2 reviews. Good standing with customers.

Top markets: US (61%), GB (39%).

Best-selling product: Montblanc Heritage Collection 1912 Fountain Pen - FACTORY SEALED ($1099.99). Other top sellers include Omas Paragon Arco Bronze Preziose Fountain Pen - 18k EF Nib, Parker Duofold International Godron Gold Fountain Pen - MK1 - 1991 - EF Nib, Montblanc Meisterstuck Classique Platinum Coated Fountain Pen - Fine CI Nib.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Writing Instruments Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$91K/mo
Total Stores
14
Avg Revenue
$6K/mo
Top 10% Threshold
$61K/mo

Competition Breakdown

50%
21%
14%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Writing Instruments market generates $0M/month across 14 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Writing Instruments stores earn $61K+/month
  • This store outperforms 89% of Writing Instruments competitors
  • Low average order value ($0) — consider bundling or upsells

Top Apps in Writing Instruments

Analyzing...
Bounce Rate
34.9%
Pages/Visit
5.6
Avg. Time on Site
1m 52s
Avg. Product Price
$700

Range: $140 - $2195

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot65/100
Revenue Performance60/100
Marketing Efficiency22/100

Traffic Sources

direct34.8%
referral6.1%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$16

Google Ads estimate

Yearly Ad Budget

$192

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
cult pensEasy1K$1.45$7

Trustpilot Rating

3.8

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
60.5%
🇬🇧United Kingdom
39.5%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Frequently Asked Questions About Izods

Is Izods a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Izods is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Izods safe to buy from? Is it a scam?

Izods has a Trustpilot rating of 3.8/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).

What is Izods's EcomScout rating and what does it mean?

Izods has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Izods generate?

Izods receives approximately 143.3K visits per year with estimated monthly revenue of $65.1K - $151.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Izods use?

We detected 6 Shopify apps on Izods, including Shop, Frequently Bought Together, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Writing Instruments store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Izods. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Writing Instruments store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Izods Shopify store analysis • Writing InstrumentsOther • Unlikely Dropshipper • Rating: S

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