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JanSport

jansport.com
72/100
EcomScout

JanSport receives an EcomScout Rating of S (72/100), ranking #1,121 out of 599,212 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 5.9M visits per year with estimated revenue of $250.4K - $626.0K/mo. It offers 87 products at an average price of $46.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$250.4K - $626.0K/mo
Est. Traffic/mo
490.7K
Products
87
Top Market
US (74%)
Top Channel
direct (19%)
Trustpilot
1.5/5 (46)

Store Intelligence Summary

Traffic breakdown: direct 19%, referral 3%.

Product pricing: Average price of $46 (range: $7 – $75). Mid-range pricing strategy.

Ad spend: Estimated $22.8K/mo in paid search ($273.0K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 1.5/5 based on 46 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (74%), BO (3%), CA (2%).

Best-selling product: Backpack Stain Remover ($7). Other top sellers include SuperBreak® Plus, Right Pack, Big Student.

How is the EcomScout Rating calculated? The S grade (72/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Consumer Electronics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
2,960
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

34%
48%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Consumer Electronics market generates $5M/month across 2,960 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Consumer Electronics stores earn $24K+/month
  • This store outperforms 93% of Consumer Electronics competitors
  • Headphones shows highest opportunity with $2,733 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 75 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
36.7%
Pages/Visit
6.3
Avg. Time on Site
1m 59s
Avg. Product Price
$46

Range: $7 - $75

Rating Breakdown

Traffic Growth85/100
Marketing Efficiency85/100
Business Quality80/100
Revenue Performance71/100
Trustpilot40/100

Traffic Sources

direct19.5%
referral2.8%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$23K

Google Ads estimate

Yearly Ad Budget

$273K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
backpacks60K$0.86$227.0K
jansport49K$5.02$36.3K
jansport backpackEasy32K$4.28$4.1K
best backpacksEasy11K$0.78$10.1K
backpacks for school6K$1.10$6.0K

Trustpilot Rating

1.5

46 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
73.8%
🇧🇴Bolivia
2.6%
🇨🇦Canada
2.0%
🇮🇩Indonesia
1.5%
🇩🇴Dominican Republic
1.5%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Trending Consumer Electronics Products

Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.

Beats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Slate Blue

Beats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Slate Blue

85
$149.95+103%
WOLFBOX MegaFlow 50 Compressed Air Duster-110000RPM Super Power Electric Air Duster, 3-Gear Adjustable Mini Blower with Fast Charging, Dust Blower for Computer, Keyboard, House, Outdoor and Car

WOLFBOX MegaFlow 50 Compressed Air Duster-110000RPM Super Power Electric Air Duster, 3-Gear Adjustable Mini Blower with Fast Charging, Dust Blower for Computer, Keyboard, House, Outdoor and Car

83
$35.99+180%
ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms Display, NVIDIA® GeForce RTX™ 5060 Laptop GPU, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home

ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms Display, NVIDIA® GeForce RTX™ 5060 Laptop GPU, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home

80
$1339.99+84%
Samsung Galaxy A17 5G Smart Phone, 128GB, Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025, US 1 Yr Manufacturer Warranty, Black

Samsung Galaxy A17 5G Smart Phone, 128GB, Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025, US 1 Yr Manufacturer Warranty, Black

79
$164.99+133%
See all trending Consumer Electronics products

Frequently Asked Questions About JanSport

Is JanSport a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, JanSport is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is JanSport safe to buy from? Is it a scam?

JanSport has a Trustpilot rating of 1.5/5 based on 46 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (72/100).

What is JanSport's EcomScout rating and what does it mean?

JanSport has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does JanSport generate?

JanSport receives approximately 5.9M visits per year with estimated monthly revenue of $250.4K - $626.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does JanSport use?

We detected 4 Shopify apps on JanSport, including Yotpo Reviews & UGC, ReCharge Subscriptions, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Consumer Electronics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against JanSport. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

JanSport Shopify store analysis • Consumer ElectronicsElectronics & Tech • Unlikely Dropshipper • Rating: S

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