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JOLYN

jolynclothing.de
B+
45/100
EcomScout

JOLYN receives an EcomScout Rating of B+ (45/100), ranking #83,669 out of 1,193,064 Shopify stores we track. This Swimwear Fashion & Apparel store attracts 190.0K visits per year with estimated revenue of $8.9K - $19.2K/mo. It offers 579 products at an average price of €39.

Analysis by EcomScout Research Team · How we calculate ratings

SwimwearFashion & ApparelSwimwear & Accessories
Est. Revenue/mo
$8.9K - $19.2K/mo
Est. Traffic/mo
15.8K
Products
579
Top Market
DE (76%)
Top Channel
organic (42%)
Trustpilot
1.9/5 (95)

Store Intelligence Summary

Traffic breakdown: organic 42%, direct 36%, referral 18%.

Product pricing: Average price of €39 (range: €8 – €65) — ≈ $42 USD. Mid-range pricing strategy.

Ad spend: Estimated $15/mo in paid search ($180/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.9/5 based on 95 reviews. Mixed reviews — potential service or quality concerns.

Top markets: DE (76%), AT (24%).

Best-selling product: Silikon-Schwimmkappe – Daydream (€18.72). Other top sellers include Geschenkkarten, Silicone Schwimmkappen, Silicone Schwimmkappen.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Swimwear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$3.7M/mo
Total Stores
1,481
Avg Revenue
$3K/mo
Top 10% Threshold
$32K/mo

Competition Breakdown

33%
44%
16%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Swimwear market generates $4M/month across 1,481 stores
  • •4% are enterprise stores (>$100K/mo) — achievable market
  • •77% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Swimwear stores earn $32K+/month
  • •This store outperforms 92% of Swimwear competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •62 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Swimwear

Shop96%Block76%Pre-Order43%Klaviyo: Email Marketing & SMS42%

Best Selling Products

Silikon-Schwimmkappe – Daydream#1

Silikon-Schwimmkappe – Daydream

€18.72≈ $20

Geschenkkarten#2

Geschenkkarten

€8.32≈ $9.07

Silicone Schwimmkappen#3

Silicone Schwimmkappen

€13.31≈ $15

Silicone Schwimmkappen#4

Silicone Schwimmkappen

€14.98≈ $16

Europe Bikini Unterteil - Black#5

Europe Bikini Unterteil - Black

€33.28≈ $36

Tomcat Bikini Top Einfarbig - Scharf#6

Tomcat Bikini Top Einfarbig - Scharf

€33.28≈ $36

Perry Schwimm Einteiler Einfarbig - Scharf#7

Perry Schwimm Einteiler Einfarbig - Scharf

€64.90≈ $71

Triangle Bikini Top  - Black#8

Triangle Bikini Top - Black

€33.28≈ $36

Tomcat Bikini Top Einfarbig - Hell#9

Tomcat Bikini Top Einfarbig - Hell

€33.28≈ $36

Vent Bikini Top - Black#10

Vent Bikini Top - Black

€33.28≈ $36

Analyzing...
Bounce Rate
28.3%
Pages/Visit
23.3
Avg. Time on Site
10m
Avg. Product Price
€39

≈ $42 USD

Range: €8 - €65

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Trustpilot45/100
Revenue Performance31/100
Marketing Efficiency22/100

Traffic Sources

organic41.8%
direct35.8%
referral17.9%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$15

Google Ads estimate

Yearly Ad Budget

$180

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
jolynsEasy135--

Trustpilot Rating

1.9

95 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
76.4%
🇦🇹Austria
23.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (6)

Klaviyo: Email Marketing & SMSShopStamped.io Product ReviewsSmile.io Rewards & Loyalty4.9WiderrufBlock

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Trending Swimwear Products

Products gaining popularity in Swimwear right now, based on Amazon & Google Trends data.

Holipick

Holipick

66
$34.99+3%
Blooming Jelly

Blooming Jelly

65
$36.99+3%
Eomenie

Eomenie

63
$39.99+3%
Holipick

Holipick

62
$32.99+3%
See all trending Swimwear products

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Frequently Asked Questions About JOLYN

Is JOLYN a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, JOLYN is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is JOLYN safe to buy from? Is it a scam?

JOLYN has a Trustpilot rating of 1.9/5 based on 95 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (45/100).

What is JOLYN's EcomScout rating and what does it mean?

JOLYN has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does JOLYN generate?

JOLYN receives approximately 190.0K visits per year with estimated monthly revenue of $8.9K - $19.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does JOLYN use?

We detected 6 Shopify apps on JOLYN, including Klaviyo: Email Marketing & SMS, Shop, Stamped.io Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Swimwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against JOLYN. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Swimwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

JOLYN Shopify store analysis • Swimwear • Fashion & Apparel • Unlikely Dropshipper • Rating: B+

Last updated: August 11, 2026

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