JOOLS By Jenny Brown
joolsbyjennybrown.co.ukJOOLS By Jenny Brown receives an EcomScout Rating of A+ (59/100), ranking #8,109 out of 481,739 Shopify stores we track. This Apparel Fashion & Apparel store attracts 87.4K visits per year with estimated revenue of $18.6K - $40.2K/mo. It offers 1.4K products at an average price of $135.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $135 (range: $47 – $275). Positioned in the premium segment.
Ad spend: Estimated $29/mo in paid search ($348/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 633 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (89%), IT (6%), US (5%).
Best-selling product: Sterling Silver Solitaire Half Carat Pendant ($52). Other top sellers include Gold Vermeil Three Flower Zirconia Stud Earrings, 7.5mm Sterling Silver Half Bar Set Earrings, Complimentary Gift Bag.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Sterling Silver Solitaire Half Carat Pendant
$52
#2Gold Vermeil Three Flower Zirconia Stud Earrings
$89
#37.5mm Sterling Silver Half Bar Set Earrings
$47.2
#4Complimentary Gift Bag
#5Sterling Silver Double Flower Stud Earring
$110
#6Sterling Silver Heart Offset Earrings RRP £59!
#7Yellow Gold Offset Polished Heart Earrings £69!
#8Gold Vermeil Twin Circle Cubic Zirconia Pendant
$175
#9Gold Vermeil Open Flower Pendant
$119
#10Gold Vermeil Spiky Cubic Zirconia Snowflake Pendant
$119
Range: $47 - $275
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$29
Google Ads estimate
Yearly Ad Budget
$348
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| silver stud earringsEasy | 750 | $1.18 | $311 |
Trustpilot Rating
633 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
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Trustpilot
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View all →Frequently Asked Questions About JOOLS By Jenny Brown
Is JOOLS By Jenny Brown a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, JOOLS By Jenny Brown is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is JOOLS By Jenny Brown safe to buy from? Is it a scam?
JOOLS By Jenny Brown has a Trustpilot rating of 4.8/5 based on 633 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (59/100).
What is JOOLS By Jenny Brown's EcomScout rating and what does it mean?
JOOLS By Jenny Brown has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does JOOLS By Jenny Brown generate?
JOOLS By Jenny Brown receives approximately 87.4K visits per year with estimated monthly revenue of $18.6K - $40.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does JOOLS By Jenny Brown use?
We detected 7 Shopify apps on JOOLS By Jenny Brown, including Shop, Trustpilot, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against JOOLS By Jenny Brown. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.