Back to Stores
JOT homepage screenshot
68/100
EcomScout

JOT receives an EcomScout Rating of S (68/100), ranking #4,844 out of 1,105,976 Shopify stores we track. This Coffee Food & Beverage store attracts 1.7M visits per year with estimated revenue of $122.6K - $245.3K/mo. It offers 323 products at an average price of $36.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$122.6K - $245.3K/mo
Est. Traffic/mo
144.3K
Products
323
Top Market
US (82%)
Top Channel
direct (25%)
Trustpilot
4.8/5 (97)

Store Intelligence Summary

Traffic breakdown: direct 25%, social 19%, organic 16%, referral 4%.

Product pricing: Average price of $36 (range: $24 – $53). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $430/mo in paid search ($5.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.8/5 based on 97 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (82%), CA (3%), AU (3%).

Best-selling product: Ultra Coffee Concentrate ($24). Other top sellers include House Blend | Instant Cold Brew Coffee.

How is the EcomScout Rating calculated? The S grade (68/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Coffee Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.3M/mo
Total Stores
3,510
Avg Revenue
$1K/mo
Top 10% Threshold
$16K/mo

Competition Breakdown

41%
43%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Coffee market generates $5M/month across 3,510 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 84% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Coffee stores earn $16K+/month
  • This store outperforms 91% of Coffee competitors
  • Low average order value ($0) — consider bundling or upsells
  • 79 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
45.2%
Pages/Visit
2.6
Avg. Time on Site
2m 24s
Avg. Product Price
$36

Range: $24 - $53

Rating Breakdown

Traffic Growth90/100
Trustpilot85/100
Business Quality80/100
Revenue Performance61/100
Marketing Efficiency22/100

Traffic Sources

direct25.1%
social19.4%
organic15.5%
referral3.7%
paid3.5%

Marketing & Ad Spend

Monthly Ad Spend

$430

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
jotEasy12K$0.35$11
keurig k-elite c coffee maker135$0.94-
teavana brewed tea starbucks80--
liquid white chocolate for coffee70--
jot coffeeEasy63--

Trustpilot Rating

4.8

97 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
81.7%
🇨🇦Canada
3.0%
🇦🇺Australia
3.0%
🇮🇳India
2.8%
🇩🇪Germany
2.5%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

90
$24.98+285%
Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

88
$44.79+317%
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter, 27 Cup Capacity, Black (Package May Vary)

Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter, 27 Cup Capacity, Black (Package May Vary)

87
$49.99+317%
Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

86
$39.06+163%
Explore all trending products

Frequently Asked Questions About JOT

Is JOT a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, JOT is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is JOT safe to buy from? Is it a scam?

JOT has a Trustpilot rating of 4.8/5 based on 97 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (68/100).

What is JOT's EcomScout rating and what does it mean?

JOT has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does JOT generate?

JOT receives approximately 1.7M visits per year with estimated monthly revenue of $122.6K - $245.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does JOT use?

We detected 9 Shopify apps on JOT, including Pre-Order, Shop, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Coffee store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against JOT. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Coffee store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

JOT Shopify store analysis • CoffeeFood & Beverage • Unlikely Dropshipper • Rating: S

Last updated: