Joyfolie
joyfolie.comJoyfolie receives an EcomScout Rating of S (69/100), ranking #4,275 out of 1,125,939 Shopify stores we track. This Boutique Clothing Fashion & Apparel store attracts 1.0M visits per year with estimated revenue of $124.0K - $268.7K/mo. It offers 1.2K products at an average price of $107.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 29%, direct 23%, organic 17%, social 12%.
Product pricing: Average price of $107 (range: $50 – $148). Positioned in the premium segment.
Ad spend: Estimated $2.8K/mo in paid search ($34.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.9/5 based on 280 reviews. Good standing with customers.
Top markets: US (94%), IN (2%), PH (2%).
Best-selling product: Viola Dress in Violet ($98). Other top sellers include Viola Dress in Mustard, Catrin Dress in Wild Rose, Catrin Dress in Cream.
Boutique Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Boutique Clothing market generates $0M/month across 14 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •86% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Boutique Clothing stores earn $9K+/month
- •This store outperforms 72% of Boutique Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Boutique Clothing
Best Selling Products
Range: $50 - $148
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$3K
Google Ads estimate
Yearly Ad Budget
$34K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| red dress boutiqueEasy | 16K | $0.11 | $37 |
| boho styleEasy | 7K | $1.17 | $2.3K |
| pretty little thing coupon codeEasy | 4K | - | - |
| joyfolieEasy | 4K | - | - |
| zulily coupon codeEasy | 4K | $0.36 | $385 |
Trustpilot Rating
280 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- High-quality product catalog
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
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Frequently Asked Questions About Joyfolie
Is Joyfolie a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Joyfolie is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Joyfolie safe to buy from? Is it a scam?
Joyfolie has a Trustpilot rating of 3.9/5 based on 280 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (69/100).
What is Joyfolie's EcomScout rating and what does it mean?
Joyfolie has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Joyfolie generate?
Joyfolie receives approximately 1.0M visits per year with estimated monthly revenue of $124.0K - $268.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Joyfolie use?
We detected 5 Shopify apps on Joyfolie, including Shop, Klaviyo: Email Marketing & SMS, -container and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Boutique Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Joyfolie. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Boutique Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.