Back to Stores
Joytoy homepage screenshot
45/100
EcomScout

Joytoy receives an EcomScout Rating of B+ (45/100), ranking #58,034 out of 1,065,844 Shopify stores we track. This Sexual Wellness Beauty & Personal Care store attracts 60.3K visits per year with estimated revenue of $4.6K - $8.9K/mo. It offers 250 products at an average price of €35.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.6K - $8.9K/mo
Est. Traffic/mo
5.0K
Products
250
Top Channel
N/A
Trustpilot
3.4/5 (3)

Store Intelligence Summary

Product pricing: Average price of €35 (range: €11 – €119) — ≈ $39 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.4/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.

Best-selling product: INTENSE - KAREN MINI WIEDERAUFLADBARER VIBRATIONSKUGEL SCHWARZ (€14.95). Other top sellers include SKINS – ANALHYBRID-GLÄTTER AUF WASSER- UND SILIKONBASIS 130 ML, COBECO - FIST ASSIST Gleitcreme 500 ml, COBECO - FIST ASSIST BUTTERSCHMIERMITTEL AUF ÖLBASIS 500 ML.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Sexual Wellness Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$3.1M/mo
Total Stores
365
Avg Revenue
$8K/mo
Top 10% Threshold
$162K/mo

Competition Breakdown

23%
29%
20%
10%
18%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Sexual Wellness market generates $3M/month across 365 stores
  • 18% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Sexual Wellness stores earn $162K+/month
  • This store outperforms 95% of Sexual Wellness competitors
  • Low average order value ($0) — consider bundling or upsells
  • 65 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
53.5%
Pages/Visit
3.1
Avg. Time on Site
1m 30s
Avg. Product Price
€35

≈ $39 USD

Range: €11 - €119

Rating Breakdown

Business Quality90/100
Traffic Growth65/100
Trustpilot55/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.4

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black

Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black

99
$84.50+163%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

95
$8.99+174%
Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules

Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules

93
$27.95+320%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz

93
$8.49+165%
Explore all trending products

Frequently Asked Questions About Joytoy

Is Joytoy a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Joytoy is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Joytoy safe to buy from? Is it a scam?

Joytoy has a Trustpilot rating of 3.4/5 based on 3 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (45/100).

What is Joytoy's EcomScout rating and what does it mean?

Joytoy has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Joytoy generate?

Joytoy receives approximately 60.3K visits per year with estimated monthly revenue of $4.6K - $8.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Joytoy use?

We detected 4 Shopify apps on Joytoy, including Shop, Klaviyo: Email Marketing & SMS, Chat and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Sexual Wellness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Joytoy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sexual Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Joytoy Shopify store analysis • Sexual WellnessBeauty & Personal Care • Unlikely Dropshipper • Rating: B+

Last updated: