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July homepage screenshot
70/100
EcomScout

July receives an EcomScout Rating of S (70/100), ranking #894 out of 199,057 Shopify stores we track. This Unknown Unknown store attracts 7.3M visits per year with estimated revenue of $663.3K - $1.5M/mo. at an average price of $240.

Store descriptionJuly offers innovative travel bags and suitcases for the modern explorer. Discover our collection of luggage and accessories designed to redefine your journey.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$663.3K - $1.5M/mo
Est. Traffic/mo
607.8K
Products
N/A
Top Market
AU (45%)
Top Channel
Direct (46%)
Trustpilot
3.6/5 (97)

Store Intelligence Summary

Traffic breakdown: Direct 46%, Search 44%, Referrals 5%, Social 3%. High direct traffic suggests strong brand recognition.

Product pricing: Average price of $240. Positioned in the premium segment.

Ad spend: Estimated $20.9K/mo in paid search ($250.3K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 3.6/5 based on 97 reviews. Good standing with customers.

Top markets: AU (45%), US (37%), GB (4%).

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.
Analyzing...
Bounce Rate
52.3%
Pages/Visit
5.9
Avg. Time on Site
1m 26s
Avg. Product Price
$240

Range: $0 - $917

Rating Breakdown

Revenue Performance78/100
Traffic Growth65/100
Trustpilot65/100
Marketing Efficiency65/100
Business Quality61/100

Traffic Sources

Direct46.4%
Search44.0%
Referrals5.0%
Social2.9%
Paid Referrals1.5%
Mail0.2%

Marketing & Ad Spend

Monthly Ad Spend

$21K

Google Ads estimate

Yearly Ad Budget

$250K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
july luggage810--
away personalized luggage307--
customized book bags175--
monogramed luggage90$2.75-
july suitcase58--

Trustpilot Rating

3.6

97 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
44.9%
🇺🇸United States
36.5%
🇬🇧United Kingdom
4.3%
🇳🇿New Zealand
2.7%
🇨🇦Canada
2.0%

Analysis

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Top Keywords

julyjuly luggagejuly suitcasejuly carry on lightaway luggage

Tech Stack & Apps

Browse All Apps →

Customer Support

Gorgias

Analytics

Google AnalyticsGoogle Tag ManagerFacebook PixelMicrosoft Clarity

Advertising

Pinterest PixelTwitter AdsGoogle Ads

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Bundles

Bundle Builder

Fonts

Google Fonts

Frequently Asked Questions About July

Is July a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, July is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is July safe to buy from? Is it a scam?

July has a Trustpilot rating of 3.6/5 based on 97 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (70/100).

What is July's EcomScout rating and what does it mean?

July has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does July generate?

July receives approximately 7.3M visits per year with estimated monthly revenue of $663.3K - $1.5M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does July use?

We detected 4 Shopify apps on July, including スマホナビゲーション|リテリア Navigation, Tolstoy AI Shoppable Video UGC, Klaviyo: Email Marketing & SMS and more. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Unknown store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against July. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Unknown store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

July Shopify store analysis • UnknownUnknown • Likely Dropshipper • Rating: S

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