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K2 Base Camp

k2.com.au
67/100
EcomScout

K2 Base Camp receives an EcomScout Rating of S (67/100), ranking #2,834 out of 481,811 Shopify stores we track. This Apparel Fashion & Apparel store attracts 795.6K visits per year with estimated revenue of $62.1K - $134.6K/mo. It offers 2.5K+ products at an average price of $80.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$62.1K - $134.6K/mo
Est. Traffic/mo
66.3K
Products
2.5K+
Top Market
AU (68%)
Top Channel
direct (13%)
Trustpilot
4.9/5 (322)

Store Intelligence Summary

Traffic breakdown: direct 13%.

Product pricing: Average price of $80 (range: $8 – $180). Mid-range pricing strategy.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.9/5 based on 322 reviews. Excellent reputation — customers rate this store highly.

Top markets: AU (68%), US (10%), VN (4%).

Best-selling product: Rungne Magdust Chalk - 200g ($36.95). Other top sellers include La Sportiva Tarantula Boulder Mens Climbing Shoe - Metal/Sunset, Red Chili Ventic Air Climbing Shoe, Rungne Magdust Superdry Chalk - 200g.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.1M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $50M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $11K+/month
  • This store outperforms 85% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
43.3%
Pages/Visit
2.7
Avg. Time on Site
1m 1s
Avg. Product Price
$80

Range: $8 - $180

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance63/100
Marketing Efficiency29/100

Traffic Sources

direct12.8%
referral0.5%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
k2 brisbaneEasy90--

Trustpilot Rating

4.9

322 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
68.4%
🇺🇸United States
9.7%
🇻🇳Vietnam
4.2%
🇳🇿New Zealand
3.7%
🇮🇳India
2.6%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

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100
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99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
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See all trending Apparel products

Frequently Asked Questions About K2 Base Camp

Is K2 Base Camp a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, K2 Base Camp is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is K2 Base Camp safe to buy from? Is it a scam?

K2 Base Camp has a Trustpilot rating of 4.9/5 based on 322 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (67/100).

What is K2 Base Camp's EcomScout rating and what does it mean?

K2 Base Camp has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does K2 Base Camp generate?

K2 Base Camp receives approximately 795.6K visits per year with estimated monthly revenue of $62.1K - $134.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does K2 Base Camp use?

We detected 10 Shopify apps on K2 Base Camp, including Shop, Trustpilot, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against K2 Base Camp. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

K2 Base Camp Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: S

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