Back to Stores
KastKing homepage screenshot

KastKing

kastking.com
68/100
EcomScout

KastKing receives an EcomScout Rating of S (68/100), ranking #1,593 out of 199,442 Shopify stores we track. This Outdoor Recreation Sports & Outdoors store attracts 4.5M visits per year with estimated revenue of $475.5K - $1.1M/mo. It offers 274 products at an average price of $64.

Store descriptionKastKing® keeps fishing fun by offering affordable fishing reels, rods, lines and tackles for all anglers, such as beginners, skilled and professionals.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$475.5K - $1.1M/mo
Est. Traffic/mo
377.7K
Products
274
Top Market
US (89%)
Top Channel
Search (45%)
Trustpilot
2.1/5 (41)

Store Intelligence Summary

Traffic breakdown: Search 45%, Direct 21%, Social 17%, Mail 6%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $64. Mid-range pricing strategy.

Ad spend: Estimated $14.4K/mo in paid search ($172.9K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 2.1/5 based on 41 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (89%), CA (1%), BR (1%).

Best-selling product: KastKing Kestrel SE Spin Finesse Spinning Rod and Reel Combo ($170.99). Other top sellers include KastKing Kestrel SE Bait Finesse Baitcaster Rod and Reel Combo, KastKing Royale Legend Patriot Twin-Tip Spinning Rod and Reel Combo, KastKing Royale Legend Patriot Twin-Tip Baitcaster Rod and Reel Combo.

How is the EcomScout Rating calculated? The S grade (68/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Recreation Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$539K/mo
Total Stores
21
Avg Revenue
$26K/mo
Top 10% Threshold
$101K/mo

Competition Breakdown

29%
33%
14%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Recreation market generates $1M/month across 21 stores
  • 14% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Recreation stores earn $101K+/month
  • This store outperforms 75% of Outdoor Recreation competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
41.2%
Pages/Visit
3.7
Avg. Time on Site
1m 59s
Avg. Product Price
$64

Range: $0 - $399

Rating Breakdown

Business Quality80/100
Revenue Performance78/100
Marketing Efficiency75/100
Traffic Growth60/100
Trustpilot40/100

Traffic Sources

Search45.2%
Direct20.7%
Social17.5%
Mail6.2%
Referrals4.7%
Paid Referrals3.3%

Marketing & Ad Spend

Monthly Ad Spend

$14K

Google Ads estimate

Yearly Ad Budget

$173K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
fishing rodsEasy7K$0.39$590
fishing polesEasy7K$0.36$280
kastkingEasy6K$0.22$657
fishing reelsEasy3K$0.48$1.4K
baitcasterEasy2K$0.28$44

Trustpilot Rating

2.1

41 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
89.0%
🇨🇦Canada
1.0%
🇧🇷Brazil
0.9%
🇦🇺Australia
0.8%
🇻🇳Vietnam
0.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Top Keywords

kastkingkast kingkastking centron 500 partsfishing backpackkastking reels

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

CDN

AWS CloudFrontjsDelivr

Forms

Form Builder

Payment

Shopify Payments

Analytics

Google AnalyticsGoogle Tag ManagerFacebook PixelHotjar

Frequently Asked Questions About KastKing

Is KastKing a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, KastKing is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is KastKing safe to buy from? Is it a scam?

KastKing has a Trustpilot rating of 2.1/5 based on 41 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (68/100).

What is KastKing's EcomScout rating and what does it mean?

KastKing has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does KastKing generate?

KastKing receives approximately 4.5M visits per year with estimated monthly revenue of $475.5K - $1.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does KastKing use?

We detected 2 Shopify apps on KastKing, including Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "kk_dl_new/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Recreation store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against KastKing. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Recreation store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

KastKing Shopify store analysis • Outdoor RecreationSports & Outdoors • Unlikely Dropshipper • Rating: S

Last updated: