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KAYALI homepage screenshot
64/100
EcomScout

KAYALI receives an EcomScout Rating of S (64/100), ranking #3,160 out of 199,057 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 4.9M visits per year with estimated revenue of $96.3K - $240.8K/mo. It offers 80 products at an average price of $486.

Store descriptionExplore the official KAYALI Online Boutique. Discover signature perfumes, exclusive offers and curated scents for layering. Enjoy complimentary sample with all orders.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$96.3K - $240.8K/mo
Est. Traffic/mo
409.5K
Products
80
Top Market
US (54%)
Top Channel
Search (78%)
Trustpilot
3.7/5 (187)

Store Intelligence Summary

Traffic breakdown: Search 78%, Direct 15%, Mail 4%, Social 2%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $486 (range: $63 – $559). Positioned in the premium segment.

Ad spend: Estimated $997/mo in paid search ($12.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 187 reviews. Good standing with customers.

Top markets: US (54%), GB (6%), AU (5%).

Best-selling product: Freedom Musk Santal | 34 ($559.00). Other top sellers include Vanilla | 28, Yum Boujee Marshmallow | 81, Eden Sparkling Lychee | 39.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$7.9M/mo
Total Stores
456
Avg Revenue
$17K/mo
Top 10% Threshold
$218K/mo

Competition Breakdown

14%
28%
24%
12%
22%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrances market generates $8M/month across 456 stores
  • 22% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Fragrances stores earn $218K+/month
  • This store outperforms 92% of Fragrances competitors
  • Low average order value ($0) — consider bundling or upsells
  • 101 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
48.8%
Pages/Visit
3.2
Avg. Time on Site
1m 30s
Avg. Product Price
$486

Range: $63 - $559

Rating Breakdown

Business Quality76/100
Trustpilot70/100
Traffic Growth65/100
Revenue Performance61/100
Marketing Efficiency53/100

Traffic Sources

Search77.6%
Direct14.5%
Mail3.9%
Social2.0%
Referrals1.3%
Paid Referrals0.1%

Marketing & Ad Spend

Monthly Ad Spend

$997

Google Ads estimate

Yearly Ad Budget

$12K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
sephora perfumeEasy2K$0.44$251
kayaliEasy2K--
kayali vanillaEasy660--
kayali vanilla 28Easy570--
kayali perfumeEasy320--

Trustpilot Rating

3.7

187 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
54.3%
🇬🇧United Kingdom
6.4%
🇦🇺Australia
4.8%
🇨🇦Canada
4.6%
🇦🇪United Arab Emirates
2.5%
0

Shopify Theme

Detecting theme...

Top Keywords

kayalikayali perfumekay alikayali vanilla 28kayali vanilla

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

E-commerce Platform

Shopify

Pre-Order

Pre-Order

Reviews

TrustpilotTrustpilotYotpo Reviews & UGCYotpo

Recommendations

NostoNostoNosto Visual UGC

Analytics

Google AnalyticsGoogle Tag ManagerHotjarMicrosoft Clarity

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Trending Fragrances Products

Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

91
$12.89+134%
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

90
$17.69+31%
Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

90
$4.97+134%
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

90
$20.99+134%
See all trending Fragrances products

Frequently Asked Questions About KAYALI

Is KAYALI a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, KAYALI is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is KAYALI safe to buy from? Is it a scam?

KAYALI has a Trustpilot rating of 3.7/5 based on 187 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (64/100).

What is KAYALI's EcomScout rating and what does it mean?

KAYALI has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does KAYALI generate?

KAYALI receives approximately 4.9M visits per year with estimated monthly revenue of $96.3K - $240.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does KAYALI use?

We detected 2 Shopify apps on KAYALI, including Klaviyo Reviews, C: Mega Menu. The store uses the "kayali/main-uae [Father's Day]" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against KAYALI. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

KAYALI Shopify store analysis • FragrancesBeauty & Personal Care • Likely Dropshipper • Rating: S

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