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KEEN  homepage screenshot
72/100
EcomScout

KEEN receives an EcomScout Rating of S (72/100), ranking #1,072 out of 548,235 Shopify stores we track. This Baby Products Baby & Kids store attracts 5.1M visits per year with estimated revenue of $12.2K - $28.6K/mo. It offers 1.0K products at an average price of ¥4,978.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$12.2K - $28.6K/mo
Est. Traffic/mo
425.9K
Products
1.0K
Top Market
JP (98%)
Top Channel
direct (10%)
Trustpilot
1.6/5 (472)

Store Intelligence Summary

Traffic breakdown: direct 10%, referral 7%.

Product pricing: Average price of ¥4,978 (range: ¥3,000 – ¥6,160) — ≈ $33 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.6/5 based on 472 reviews. Mixed reviews — potential service or quality concerns.

Top markets: JP (98%), TW (1%), US (0%).

Best-selling product: ビッグキッズ チャンドラー シーエヌエックス | Drizzle/Dubarry (¥5,775). Other top sellers include ビッグキッズ ハウザー ツー チャッカ ウォータープルーフ | Black/Black, eギフトカード.

How is the EcomScout Rating calculated? The S grade (72/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Products Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$6.4M/mo
Total Stores
2,631
Avg Revenue
$2K/mo
Top 10% Threshold
$34K/mo

Competition Breakdown

30%
44%
17%
4%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Products market generates $6M/month across 2,631 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 74% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Baby Products stores earn $34K+/month
  • This store outperforms 93% of Baby Products competitors
  • Low average order value ($0) — consider bundling or upsells
  • 107 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.9%
Pages/Visit
6.2
Avg. Time on Site
4m 45s
Avg. Product Price
¥4,978

≈ $33 USD

Range: ¥3,000 - ¥6,160

Rating Breakdown

Traffic Growth95/100
Revenue Performance80/100
Business Quality80/100
Trustpilot50/100
Marketing Efficiency22/100

Traffic Sources

direct9.9%
referral6.6%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

1.6

472 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇯🇵Japan
97.8%
🇹🇼Taiwan
0.6%
🇺🇸United States
0.4%
🇩🇪Germany
0.4%
🇰🇷South Korea
0.3%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

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Frequently Asked Questions About KEEN

Is KEEN a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, KEEN is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is KEEN safe to buy from? Is it a scam?

KEEN has a Trustpilot rating of 1.6/5 based on 472 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (72/100).

What is KEEN 's EcomScout rating and what does it mean?

KEEN has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does KEEN generate?

KEEN receives approximately 5.1M visits per year with estimated monthly revenue of $12.2K - $28.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does KEEN use?

We detected 5 Shopify apps on KEEN , including Klaviyo: Email Marketing & SMS, SearchSpring, Sale Badge and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against KEEN . Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

KEEN Shopify store analysis • Baby ProductsBaby & Kids • Unlikely Dropshipper • Rating: S

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