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Kenneth Cole

kennethcole.com
67/100
EcomScout

Kenneth Cole receives an EcomScout Rating of S (67/100), ranking #1,972 out of 200,603 Shopify stores we track. This Clothing and Accessories Fashion & Apparel store attracts 3.4M visits per year with estimated revenue of $219.1K - $474.8K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$219.1K - $474.8K/mo
Est. Traffic/mo
281.0K
Products
N/A
Top Market
US (62%)
Top Channel
organic (77%)
Trustpilot
1.8/5 (61)

Store Intelligence Summary

Traffic breakdown: organic 77%, direct 12%, social 4%, referral 1%.

Ad spend: Estimated $14.7K/mo in paid search ($176.6K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 1.8/5 based on 61 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (62%), IN (9%), CA (4%).

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing and Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$466K/mo
Total Stores
251
Avg Revenue
$2K/mo
Top 10% Threshold
$39K/mo

Competition Breakdown

37%
41%
13%
4%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing and Accessories market generates $0M/month across 251 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 78% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Clothing and Accessories stores earn $39K+/month
  • This store outperforms 95% of Clothing and Accessories competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
42.5%
Pages/Visit
3.1
Avg. Time on Site
1m 3s

Rating Breakdown

Business Quality100/100
Marketing Efficiency80/100
Revenue Performance71/100
Traffic Growth55/100
Trustpilot45/100

Traffic Sources

organic76.9%
direct12.1%
social4.0%
referral1.2%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$15K

Google Ads estimate

Yearly Ad Budget

$177K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
mr porterEasy66K$0.14$1.7K
kenneth coleEasy29K$0.18$2.7K
zappos promo code17K$0.86$10
zappos coupon code13K$2.53$1.5K
zappos coupon13K$1.64$734

Trustpilot Rating

1.8

61 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
62.1%
🇮🇳India
9.2%
🇨🇦Canada
4.3%
🇳🇬Nigeria
2.3%
🇻🇳Vietnam
1.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

98
$25.63+185%
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

98
$11.99+104%
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

89
$26.99+214%
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

88
$14.98+150%
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Frequently Asked Questions About Kenneth Cole

Is Kenneth Cole a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Kenneth Cole is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Kenneth Cole safe to buy from? Is it a scam?

Kenneth Cole has a Trustpilot rating of 1.8/5 based on 61 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).

What is Kenneth Cole's EcomScout rating and what does it mean?

Kenneth Cole has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Kenneth Cole generate?

Kenneth Cole receives approximately 3.4M visits per year with estimated monthly revenue of $219.1K - $474.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Kenneth Cole use?

We detected 11 Shopify apps on Kenneth Cole, including Shop, Yotpo Reviews & UGC, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing and Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Kenneth Cole. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Kenneth Cole Shopify store analysis • Clothing and AccessoriesFashion & Apparel • Unlikely Dropshipper • Rating: S

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