Kess
kess.co.nzKess receives an EcomScout Rating of A+ (56/100), ranking #29,151 out of 1,190,454 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 386.8K visits per year with estimated revenue of $14.5K - $28.1K/mo. It offers 2.5K+ products at an average price of NZ$32.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 56%, paid 39%, direct 4%.
Product pricing: Average price of NZ$32 (range: NZ$7 – NZ$75) — ≈ $20 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.7/5 based on 56 reviews. Good standing with customers.
Top markets: NZ (69%), US (13%), AU (9%).
Best-selling product: The Body Shop - Hemp Hand Protector 30ml (NZ$18). Other top sellers include The Body Shop - Satsuma Shower Gel 250ml, The Body Shop - Maca Root & Aloe Softening Shaving Cream For Men 200ml, The Body Shop - Moringa Body Mist 100ML.
Hair Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hair Care market generates $11M/month across 4,956 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •76% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Hair Care stores earn $35K+/month
- •This store outperforms 94% of Hair Care competitors
- •Low average order value ($0) — consider bundling or upsells
- •233 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Hair Care
Best Selling Products
#1The Body Shop - Hemp Hand Protector 30ml
NZ$18≈ $11
#2The Body Shop - Satsuma Shower Gel 250ml
NZ$19≈ $12
#3The Body Shop - Maca Root & Aloe Softening Shaving Cream For Men 200ml
NZ$36≈ $22
#4The Body Shop - Moringa Body Mist 100ML
NZ$30≈ $18
#5The Body Shop - Moringa Shower Gel 60ml
NZ$9.50≈ $5.79
#6The Body Shop - Vitamin E Moisture Day Cream 50ml
NZ$38≈ $23
#7The Body Shop - Strawberry Body Butter 200ml
NZ$33≈ $20
#812 Reasons - Argan Oil Shampoo and Conditioner 400ml Bundle
NZ$47≈ $29
#912 Reasons - Keratin Shampoo and Conditioner 400ml Bundle
NZ$47≈ $29
#1012 Reasons - Marula Oil Shampoo and Conditioner 400ml Bundle
NZ$47≈ $29
≈ $20 USD
Range: NZ$7 - NZ$75
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| goldwell storeEasy | 24 | $1.55 | $6 |
Trustpilot Rating
56 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Privy
VitalsSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set
Frequently Asked Questions About Kess
Is Kess a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Kess is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Kess safe to buy from? Is it a scam?
Kess has a Trustpilot rating of 3.7/5 based on 56 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (56/100).
What is Kess's EcomScout rating and what does it mean?
Kess has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Kess generate?
Kess receives approximately 386.8K visits per year with estimated monthly revenue of $14.5K - $28.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Kess use?
We detected 10 Shopify apps on Kess, including Shop, Privy, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hair Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Kess. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.