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60/100
EcomScout

kiabi receives an EcomScout Rating of S (60/100), ranking #18,133 out of 1,125,961 Shopify stores we track. This Clothing Fashion & Apparel store attracts 737.1K visits per year with estimated revenue of $10.9K - $23.6K/mo. It offers 2.5K+ products at an average price of MAD 94.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$10.9K - $23.6K/mo
Est. Traffic/mo
61.4K
Products
2.5K+
Top Market
MA (85%)
Top Channel
organic (59%)
Trustpilot
2.4/5 (1,294)

Store Intelligence Summary

Traffic breakdown: organic 59%, direct 41%.

Product pricing: Average price of MAD 94 (range: MAD 35 – MAD 150). Mid-range pricing strategy.

0

Customer trust: Trustpilot score 2.4/5 based on 1,294 reviews. Mixed reviews — potential service or quality concerns.

Top markets: MA (85%), FR (10%), US (5%).

Best-selling product: Pantalon de jogging uni avec taille élastiquée (MAD 70). Other top sellers include Débardeur sous-vêtement à fines bretelles, Lot de 2 t-shirts sous-vêtements, Pyjama dors bien à manches longues.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$24.8M/mo
Total Stores
19,525
Avg Revenue
$1K/mo
Top 10% Threshold
$26K/mo

Competition Breakdown

46%
34%
13%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing market generates $25M/month across 19,525 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 80% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Clothing stores earn $26K+/month
  • This store outperforms 95% of Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
  • 767 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.8%
Pages/Visit
3.9
Avg. Time on Site
1m 8s
Avg. Product Price
MAD 94

Range: MAD 35 - MAD 150

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance63/100
Trustpilot60/100
Marketing Efficiency7/100

Traffic Sources

organic59.4%
direct40.6%
paid0.0%
social0.0%
referral0.0%

Trustpilot Rating

2.4

1,294 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇲🇦Morocco
84.7%
🇫🇷France
9.7%
🇺🇸United States
5.3%
🇧🇷Brazil
0.4%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Tech Stack & Apps

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Frequently Asked Questions About kiabi

Is kiabi a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, kiabi is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is kiabi safe to buy from? Is it a scam?

kiabi has a Trustpilot rating of 2.4/5 based on 1,294 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (60/100).

What is kiabi's EcomScout rating and what does it mean?

kiabi has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does kiabi generate?

kiabi receives approximately 737.1K visits per year with estimated monthly revenue of $10.9K - $23.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does kiabi use?

App detection data for kiabi is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against kiabi. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

kiabi Shopify store analysis • ClothingFashion & Apparel • Unlikely Dropshipper • Rating: S

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