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59/100
EcomScout

kiabi receives an EcomScout Rating of S (59/100), ranking #12,039 out of 933,846 Shopify stores we track. This Clothing Fashion & Apparel store attracts 996.9K visits per year with estimated revenue of $42.6K - $92.4K/mo. It offers 2.5K+ products at an average price of TND 27.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$42.6K - $92.4K/mo
Est. Traffic/mo
83.1K
Products
2.5K+
Top Market
TN (94%)
Top Channel
direct (16%)
Trustpilot
2.5/5 (1,291)

Store Intelligence Summary

Traffic breakdown: direct 16%, social 12%, organic 11%, paid 3%.

Product pricing: Average price of TND 27 (range: TND 19 – TND 49). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.5/5 based on 1,291 reviews. Mixed reviews — potential service or quality concerns.

Top markets: TN (94%), FR (4%), DE (3%).

Best-selling product: Lot de 3 bodies en jersey blanc (TND 25). Other top sellers include Lot de 7 paires de chaussettes bleu, Lot de 7 paires de chaussettes rose, T-shirt droit en jersey uni blanc.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$18.0M/mo
Total Stores
14,493
Avg Revenue
$1K/mo
Top 10% Threshold
$21K/mo

Competition Breakdown

46%
35%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing market generates $18M/month across 14,493 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 81% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Clothing stores earn $21K+/month
  • This store outperforms 94% of Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
  • 454 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
46.9%
Pages/Visit
5.1
Avg. Time on Site
1m 50s
Avg. Product Price
TND 27

Range: TND 19 - TND 49

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot60/100
Revenue Performance56/100
Marketing Efficiency22/100

Traffic Sources

direct16.3%
social12.2%
organic11.4%
paid2.5%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
kiabi tunisie12--

Trustpilot Rating

2.5

1,291 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇹🇳Tunisia
93.6%
🇫🇷France
3.8%
🇩🇪Germany
2.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

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Frequently Asked Questions About kiabi

Is kiabi a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, kiabi is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is kiabi safe to buy from? Is it a scam?

kiabi has a Trustpilot rating of 2.5/5 based on 1,291 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (59/100).

What is kiabi's EcomScout rating and what does it mean?

kiabi has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does kiabi generate?

kiabi receives approximately 996.9K visits per year with estimated monthly revenue of $42.6K - $92.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does kiabi use?

We detected 2 Shopify apps on kiabi, including Klaviyo: Email Marketing & SMS, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against kiabi. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

kiabi Shopify store analysis • ClothingFashion & Apparel • Unlikely Dropshipper • Rating: S

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