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Kiiroo homepage screenshot
69/100
EcomScout

Kiiroo receives an EcomScout Rating of S (69/100), ranking #1,260 out of 199,442 Shopify stores we track. This Adult Toys Beauty & Personal Care store attracts 3.8M visits per year with estimated revenue of $855.9K - $1.7M/mo. It offers 130 products at an average price of $88.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$855.9K - $1.7M/mo
Est. Traffic/mo
320.5K
Products
130
Top Market
US (36%)
Top Channel
organic (36%)
Trustpilot
3.2/5 (311)

Store Intelligence Summary

Traffic breakdown: organic 36%, direct 21%, social 9%, referral 2%.

Product pricing: Average price of $88 (range: $10 – $250). Mid-range pricing strategy.

Ad spend: Estimated $2.3K/mo in paid search ($28.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 311 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (36%), DE (9%), FR (8%).

Best-selling product: Keon by Kiiroo ($209). Other top sellers include Onyx+, Keon 2 by Kiiroo, PowerBlow.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Adult Toys Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$13K/mo
Total Stores
2
Avg Revenue
$7K/mo
Top 10% Threshold
$8K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Adult Toys market generates $0M/month across 2 stores
  • 100% of stores earn less than $10K/month — relatively low barrier to entry
  • This store outperforms 19% of Adult Toys competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
40.3%
Pages/Visit
3.4
Avg. Time on Site
1m 30s
Avg. Product Price
$88

Range: $10 - $250

Rating Breakdown

Business Quality90/100
Revenue Performance78/100
Traffic Growth60/100
Trustpilot60/100
Marketing Efficiency48/100

Traffic Sources

organic35.6%
direct21.1%
social8.9%
referral2.0%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$28K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
long distance sex toysEasy8K$0.28$163
kiirooEasy3K$0.75$1.1K
best male masturbatorEasy2K$0.43$142
kiroo2K$0.69$6
keonEasy2K$0.94$279

Trustpilot Rating

3.2

311 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
35.6%
🇩🇪Germany
8.7%
🇫🇷France
8.4%
🇪🇸Spain
3.5%
🇨🇦Canada
3.4%

Analysis

Strengths

  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Frequently Asked Questions About Kiiroo

Is Kiiroo a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Kiiroo is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Kiiroo safe to buy from? Is it a scam?

Kiiroo has a Trustpilot rating of 3.2/5 based on 311 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (69/100).

What is Kiiroo's EcomScout rating and what does it mean?

Kiiroo has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Kiiroo generate?

Kiiroo receives approximately 3.8M visits per year with estimated monthly revenue of $855.9K - $1.7M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Kiiroo use?

We detected 10 Shopify apps on Kiiroo, including Shop, Yotpo Reviews & UGC, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Adult Toys store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Kiiroo. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Adult Toys store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Kiiroo Shopify store analysis • Adult ToysBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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