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63/100
EcomScout

Kitabay receives an EcomScout Rating of S (63/100), ranking #12,416 out of 1,189,511 Shopify stores we track. This Home Decor Home & Garden store attracts 720.8K visits per year with estimated revenue of $1.9K - $4.2K/mo. It offers 2.5K+ products at an average price of ₹218.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.9K - $4.2K/mo
Est. Traffic/mo
60.1K
Products
2.5K+
Top Market
IN (87%)
Top Channel
organic (67%)
Trustpilot
2.7/5 (4)

Store Intelligence Summary

Traffic breakdown: organic 67%, direct 26%, referral 3%.

Product pricing: Average price of ₹218 (range: ₹125 – ₹366) — ≈ $2.61 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 2.7/5 based on 4 reviews. Mixed reviews — potential service or quality concerns.

Top markets: IN (87%), US (7%), PK (2%).

Best-selling product: Officer and a Spy (₹366). Other top sellers include Triangle, Unexpected Return of Josephine Fox, Joy: A Novel.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$43.9M/mo
Total Stores
21,037
Avg Revenue
$2K/mo
Top 10% Threshold
$41K/mo

Competition Breakdown

38%
36%
18%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Decor market generates $44M/month across 21,037 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 74% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Decor stores earn $41K+/month
  • This store outperforms 95% of Home Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 1043 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
26.1%
Pages/Visit
2.7
Avg. Time on Site
1m 21s
Avg. Product Price
₹218

≈ $2.61 USD

Range: ₹125 - ₹366

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Trustpilot35/100
Marketing Efficiency21/100

Traffic Sources

organic67.4%
direct26.2%
referral2.7%
social0.9%
paid0.3%

Trustpilot Rating

2.7

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇳India
86.7%
🇺🇸United States
7.1%
🇵🇰Pakistan
2.2%
🇪🇸Spain
2.2%
🇬🇧United Kingdom
1.9%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

78
$7.99-4%
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

73
$18.99+15%
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

70
$24.00+15%
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

68
$9.37+15%
Explore all trending products

Frequently Asked Questions About Kitabay

Is Kitabay a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Kitabay is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Kitabay safe to buy from? Is it a scam?

Kitabay has a Trustpilot rating of 2.7/5 based on 4 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (63/100).

What is Kitabay's EcomScout rating and what does it mean?

Kitabay has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Kitabay generate?

Kitabay receives approximately 720.8K visits per year with estimated monthly revenue of $1.9K - $4.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Kitabay use?

We detected 7 Shopify apps on Kitabay, including Pre-Order, Judge.me Product Reviews, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Kitabay. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Kitabay Shopify store analysis • Home DecorHome & Garden • Unlikely Dropshipper • Rating: S

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