Back to Stores
knivesandstones.com.au homepage screenshot

knivesandstones.com.au

knivesandstones.com.au
61/100
EcomScout

knivesandstones.com.au receives an EcomScout Rating of S (61/100), ranking #16,141 out of 1,188,149 Shopify stores we track. This Kitchenware Home & Garden store attracts 1.1M visits per year with estimated revenue of $230.3K - $506.7K/mo. It offers 1.7K products at an average price of A$255.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$230.3K - $506.7K/mo
Est. Traffic/mo
94.6K
Products
1.7K
Top Market
AU (58%)
Top Channel
direct (41%)
Est. Ad Spend/mo
$666

Store Intelligence Summary

Traffic breakdown: direct 41%, organic 36%, paid 11%, social 6%.

Product pricing: Average price of A$255 (range: A$19 – A$750) — ≈ $168 USD. Positioned in the premium segment.

Ad spend: Estimated $666/mo in paid search ($8.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: AU (58%), US (13%), CH (9%).

Best-selling product: Kato Mine Nakayama Koppa Natural Stone, Small Size Group 2 (K-T) (A$59.95). Other top sellers include Kato Mine Nakayama Koppa Natural Stone, Small Size Group 2 (A-J), Nigara SG2 Tsuchime Kurouchi K-tip Sujihiki 255mm Mother-of-pearl handle, Hatsukokoro Hinotori V-Toku 2 Gyuto 240mm Rainbow Damascus Finish.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Kitchenware Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$3.3M/mo
Total Stores
968
Avg Revenue
$3K/mo
Top 10% Threshold
$64K/mo

Competition Breakdown

32%
35%
21%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Kitchenware market generates $3M/month across 968 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Kitchenware stores earn $64K+/month
  • This store outperforms 95% of Kitchenware competitors
  • Low average order value ($0) — consider bundling or upsells
  • 70 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
37.3%
Pages/Visit
5.3
Avg. Time on Site
1m 21s
Avg. Product Price
A$255

≈ $168 USD

Range: A$19 - A$750

Rating Breakdown

Revenue Performance80/100
Traffic Growth80/100
Business Quality80/100
Marketing Efficiency22/100

Traffic Sources

direct40.7%
organic35.6%
paid11.5%
social6.3%
referral0.8%

Marketing & Ad Spend

Monthly Ad Spend

$666

Google Ads estimate

Yearly Ad Budget

$8K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
knives35K$0.12$28
japanese knife typesEasy840--
knives and stonesEasy180--
how to use a santoku knifeEasy135--
knives and stones australiaEasy44--

Top Countries

🇦🇺Australia
57.5%
🇺🇸United States
13.0%
🇨🇭Switzerland
9.3%
🇨🇦Canada
2.3%
🇩🇪Germany
2.2%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Daybreak

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Daybreak

60
$29.99-13%
bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

56
$24.99+6%
Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)

Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)

54
$27.49+8%
Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

53
$44.79+8%
Explore all trending products

Frequently Asked Questions About knivesandstones.com.au

Is knivesandstones.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, knivesandstones.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is knivesandstones.com.au safe to buy from? Is it a scam?

We don't have Trustpilot review data for knivesandstones.com.au. However, our EcomScout rating is S (61/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is knivesandstones.com.au's EcomScout rating and what does it mean?

knivesandstones.com.au has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does knivesandstones.com.au generate?

knivesandstones.com.au receives approximately 1.1M visits per year with estimated monthly revenue of $230.3K - $506.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does knivesandstones.com.au use?

We detected 8 Shopify apps on knivesandstones.com.au, including Shop, Klaviyo: Email Marketing & SMS, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Kitchenware store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against knivesandstones.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchenware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

knivesandstones.com.au Shopify store analysis • KitchenwareHome & Garden • Unlikely Dropshipper • Rating: S

Last updated: