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Kokoruno

kokoruno.com
37/100
EcomScout

Kokoruno receives an EcomScout Rating of B (37/100), ranking #91,840 out of 826,880 Shopify stores we track. This Underwear Fashion & Apparel store attracts 14.3K visits per year with estimated revenue of $612 - $1.3K/mo. It offers 6 products at an average price of HK$263.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$612 - $1.3K/mo
Est. Traffic/mo
1.2K
Products
6
Top Market
US (66%)
Top Channel
N/A
Est. Ad Spend/mo
$232

Store Intelligence Summary

Product pricing: Average price of HK$263 (range: HK$50 – HK$600) — ≈ $34 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $232/mo in paid search ($2.8K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (66%), PH (34%).

Best-selling product: Booie Boxer | 3-Pack (HK$390). Other top sellers include Booie Boxer, Booie Boxer | 6-Pack, Zora Crew | 3-Pack.

How is the EcomScout Rating calculated? The B grade (37/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Underwear Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$272K/mo
Total Stores
159
Avg Revenue
$2K/mo
Top 10% Threshold
$42K/mo

Competition Breakdown

38%
38%
14%
6%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Underwear market generates $0M/month across 159 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 76% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Underwear stores earn $42K+/month
  • This store outperforms 96% of Underwear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
39.6%
Pages/Visit
1.1
0
Avg. Product Price
HK$263

≈ $34 USD

Range: HK$50 - HK$600

Rating Breakdown

Business Quality80/100
Traffic Growth55/100
Revenue Performance35/100
Marketing Efficiency17/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$232

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
best mens underwear6K$1.72$6.7K

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
65.8%
🇵🇭Philippines
34.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Diversify marketing: invest in SEO to build long-term organic traffic alongside your PPC efforts
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Trending Products to Sell

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Frequently Asked Questions About Kokoruno

Is Kokoruno a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Kokoruno is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Kokoruno safe to buy from? Is it a scam?

We don't have Trustpilot review data for Kokoruno. However, our EcomScout rating is B (37/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Kokoruno's EcomScout rating and what does it mean?

Kokoruno has an EcomScout rating of B (37/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Kokoruno generate?

Kokoruno receives approximately 14.3K visits per year with estimated monthly revenue of $612 - $1.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Kokoruno use?

We detected 2 Shopify apps on Kokoruno, including Shop, Klaviyo: Email Marketing & SMS.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Underwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Kokoruno. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Underwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Kokoruno Shopify store analysis • UnderwearFashion & Apparel • Unlikely Dropshipper • Rating: B

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