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Koop homepage screenshot
57/100
EcomScout

Koop receives an EcomScout Rating of A+ (57/100), ranking #15,258 out of 933,846 Shopify stores we track. This Home Decor Home & Garden store attracts 199.7K visits per year with estimated revenue of $12.3K - $27.2K/mo. It offers 2.5K+ products at an average price of NZ$107.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$12.3K - $27.2K/mo
Est. Traffic/mo
16.6K
Products
2.5K+
Top Market
NZ (83%)
Top Channel
N/A
Trustpilot
4.2/5 (7)

Store Intelligence Summary

Product pricing: Average price of NZ$107 (range: NZ$30 – NZ$246) — ≈ $65 USD. Mid-range pricing strategy.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 7 reviews. Good standing with customers.

Top markets: NZ (83%), US (17%).

Best-selling product: Charcoal Luca Clock (40cm) (NZ$119.99). Other top sellers include Carmen Cool Grey Clock (30cm), Lofty Alarm Clock with Light - Black, Scarlett White Wall Clock (35cm).

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$30.0M/mo
Total Stores
15,448
Avg Revenue
$2K/mo
Top 10% Threshold
$29K/mo

Competition Breakdown

39%
37%
17%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Decor market generates $30M/month across 15,448 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 76% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Decor stores earn $29K+/month
  • This store outperforms 93% of Home Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 580 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
28.7%
Pages/Visit
6.7
Avg. Time on Site
3m 26s
Avg. Product Price
NZ$107

≈ $65 USD

Range: NZ$30 - NZ$246

Rating Breakdown

Business Quality100/100
Traffic Growth65/100
Trustpilot65/100
Revenue Performance48/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
gifts new zealand28$0.86$5

Trustpilot Rating

4.2

7 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
82.7%
🇺🇸United States
17.3%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

100
$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
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DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
$48.99+223%
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
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Frequently Asked Questions About Koop

Is Koop a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Koop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Koop safe to buy from? Is it a scam?

Koop has a Trustpilot rating of 4.2/5 based on 7 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (57/100).

What is Koop's EcomScout rating and what does it mean?

Koop has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Koop generate?

Koop receives approximately 199.7K visits per year with estimated monthly revenue of $12.3K - $27.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Koop use?

We detected 4 Shopify apps on Koop, including Shop, Privy, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Koop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Koop Shopify store analysis • Home DecorHome & Garden • Unlikely Dropshipper • Rating: A+

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