Melissa
latchedmama.comMelissa receives an EcomScout Rating of A (52/100), ranking #42,301 out of 1,188,149 Shopify stores we track. This Apparel Fashion & Apparel store attracts 474.7K visits per year with estimated revenue of $34.6K - $75.0K/mo. It offers 42 products at an average price of $63.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 36%, direct 31%, social 12%, paid 10%.
Product pricing: Average price of $63 (range: $10 – $93). Mid-range pricing strategy.
Ad spend: Estimated $2.4K/mo in paid search ($28.6K/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: US (77%), IN (9%), CA (8%).
Best-selling product: Latch & Grow - A Breastfeeding Education Course ($49). Other top sellers include V-Neck Boyfriend Nursing Tee, Latched Mama Harbor Snap Nursing Pullover, Latched Mama Ribbed Nursing Tank.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Latched Mama Gift Card
$10
#2Latch & Grow - A Breastfeeding Education Course
$49
#3V-Neck Boyfriend Nursing Tee
$40
#4Latched Mama Harbor Snap Nursing Pullover
$93
#5Latched Mama Ribbed Nursing Tank
$39
#6The Momper® Printed Nursing Romper
$70
#7The Momper® Nursing Romper
$70
#8Latched Mama Cloud Nursing Hoodie
$59
#9Latched Mama Classic Cotton Nursing Dress
$65
#10The Momper® Nursing Maxi Momper
$87
Range: $10 - $93
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$29K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| nursing topsEasy | 3K | $1.43 | $3.8K |
| maternity clothing | 3K | $1.36 | $5.8K |
| latched mamaEasy | 2K | $5.48 | $5.3K |
| nursing tank topsEasy | 1K | $1.25 | $1.1K |
| nursing shirtsEasy | 1K | $1.09 | $1.6K |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About Melissa
Is Melissa a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Melissa is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Melissa safe to buy from? Is it a scam?
We don't have Trustpilot review data for Melissa. However, our EcomScout rating is A (52/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Melissa's EcomScout rating and what does it mean?
Melissa has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Melissa generate?
Melissa receives approximately 474.7K visits per year with estimated monthly revenue of $34.6K - $75.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Melissa use?
We detected 8 Shopify apps on Melissa, including Shop, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Melissa. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.