laurageller.com
laurageller.comlaurageller.com receives an EcomScout Rating of S (64/100), ranking #4,793 out of 621,321 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 37.8M visits per year with estimated revenue of $2.4M - $5.9M/mo. It offers 250 products at an average price of $35.
Store descriptionOwn your glow! Laura Geller crafts makeup specially formulated for mature skin. Shop our bestselling Baked Balance-n-Brighten Foundation, Spackle primers, and expert beauty solutions designed for ageless beauty. Free shipping available!
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: DisplayAds 31%, Direct 21%, Mail 19%, SearchPaid 10%.
Product pricing: Average price of $35. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $48.2K/mo in paid search ($578.8K/yr). Moderate paid strategy supplementing organic growth.
Top markets: US (93%), CA (2%), GB (1%).
Best-selling product: Line Smoother Featherproof Lip Liner ($21). Other top sellers include The Baked Starter Kit (3PC), The Daily Routine: Natural Finish Full Face Kit (4 PC), The Best of the Best Cream Starter Kit (4PC).
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Top Apps in Makeup
Best Selling Products
#1Line Smoother Featherproof Lip Liner
$21
#2The Baked Starter Kit (3PC)
$55
#3The Daily Routine: Natural Finish Full Face Kit (4 PC)
$44
#4The Best of the Best Cream Starter Kit (4PC)
$66
#5The Wonder Balm Cream Blush
$32
#6The Wonder Balm Cream Highlighter
$32
#7Build Your Own Spackle Skin Perfecting Primer Duos
$32
#8Dual-Ended Cheek + Eyeshadow Brush
$6
#9Jelly Balm Hydrating Lip Color
$8
Range: $0 - $500
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$48K
Google Ads estimate
Yearly Ad Budget
$579K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| ulta beautyEasy | 193K | $0.31 | $35.6K |
| makeup | 110K | $0.88 | $73.0K |
| elf cosmeticsEasy | 47K | $0.27 | $994 |
| make upEasy | 28K | $0.91 | $4.8K |
| eyelinerEasy | 24K | $1.21 | $6.1K |
Top Countries
Analysis
Strengths
- Strong marketing efficiency and ROI
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Embed Any Social Media w/ Link
Advanced Predictive Search
Klaviyo ReviewsE-commerce Platform
ShopifySales Channels
Reviews
Subscriptions
Product Recommendations
Payment
Shopify PaymentsSimilar Stores
View all →Trending Makeup Products
Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz
Frequently Asked Questions About laurageller.com
Is laurageller.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, laurageller.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is laurageller.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for laurageller.com. However, our EcomScout rating is S (64/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is laurageller.com's EcomScout rating and what does it mean?
laurageller.com has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does laurageller.com generate?
laurageller.com receives approximately 37.8M visits per year with estimated monthly revenue of $2.4M - $5.9M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does laurageller.com use?
We detected 3 Shopify apps on laurageller.com, including Embed Any Social Media w/ Link, Advanced Predictive Search, Klaviyo Reviews. The store uses the "Laura-Geller-Shopify/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against laurageller.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.