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Laura Mercier

lauramercier.co.uk
61/100
EcomScout

Laura Mercier receives an EcomScout Rating of S (61/100), ranking #16,142 out of 1,188,149 Shopify stores we track. This Makeup and Skincare Beauty & Personal Care store attracts 1.3M visits per year with estimated revenue of $103.3K - $200.9K/mo. It offers 124 products at an average price of £33.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$103.3K - $200.9K/mo
Est. Traffic/mo
108.8K
Products
124
Top Market
GB (69%)
Top Channel
organic (52%)
Trustpilot
3.2/5 (12)

Store Intelligence Summary

Traffic breakdown: organic 52%, direct 13%, paid 13%, referral 7%.

Product pricing: Average price of £33 (range: £5 – £75) — ≈ $42 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 3.2/5 based on 12 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (69%), VN (9%), US (7%).

Best-selling product: Tinted Blur Balm and Brush Bundle (£68). Other top sellers include Black Cosmetics Bag, Mini Velour Puff, Secret Camouflage Complexion Perfector.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup and Skincare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$595K/mo
Total Stores
106
Avg Revenue
$6K/mo
Top 10% Threshold
$137K/mo

Competition Breakdown

25%
34%
22%
7%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup and Skincare market generates $1M/month across 106 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Makeup and Skincare stores earn $137K+/month
  • This store outperforms 96% of Makeup and Skincare competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
61.2%
Pages/Visit
2.7
Avg. Time on Site
48s
Avg. Product Price
£33

≈ $42 USD

Range: £5 - £75

Rating Breakdown

Traffic Growth85/100
Business Quality80/100
Revenue Performance61/100
Trustpilot50/100
Marketing Efficiency14/100

Traffic Sources

organic51.7%
direct12.9%
paid12.5%
referral6.9%
social0.5%

Trustpilot Rating

3.2

12 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
68.6%
🇻🇳Vietnam
8.9%
🇺🇸United States
7.1%
🇮🇳India
2.9%
🇩🇪Germany
2.9%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
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Frequently Asked Questions About Laura Mercier

Is Laura Mercier a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Laura Mercier is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Laura Mercier safe to buy from? Is it a scam?

Laura Mercier has a Trustpilot rating of 3.2/5 based on 12 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (61/100).

What is Laura Mercier's EcomScout rating and what does it mean?

Laura Mercier has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Laura Mercier generate?

Laura Mercier receives approximately 1.3M visits per year with estimated monthly revenue of $103.3K - $200.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Laura Mercier use?

We detected 9 Shopify apps on Laura Mercier, including Yotpo Reviews & UGC, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup and Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Laura Mercier. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup and Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Laura Mercier Shopify store analysis • Makeup and SkincareBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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