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Lay-Z-Spa® UK

lay-z-spa.co.uk
77/100
EcomScout

Lay-Z-Spa® UK receives an EcomScout Rating of S (77/100), ranking #635 out of 1,009,916 Shopify stores we track. This Supplements Health & Wellness store attracts 1.8M visits per year with estimated revenue of $978.6K - $2.0M/mo. It offers 291 products at an average price of £468.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$978.6K - $2.0M/mo
Est. Traffic/mo
148.2K
Products
291
Top Market
GB (54%)
Top Channel
organic (53%)
Trustpilot
3.7/5 (11,949)

Store Intelligence Summary

Traffic breakdown: organic 53%, direct 18%, paid 15%, referral 4%.

Product pricing: Average price of £468 (range: £8 – £3,800) — ≈ $594 USD. Positioned in the premium segment.

Ad spend: Estimated $357/mo in paid search ($4.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 11,949 reviews. Good standing with customers.

Top markets: GB (54%), US (7%), IE (7%).

Best-selling product: Copenhagen AirJet™ (£899.99). Other top sellers include Monte Carlo HydroJet Pro™ 5 Person, Toronto AirJet™, Miami AirJet™.

How is the EcomScout Rating calculated? The S grade (77/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Supplements Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$13.7M/mo
Total Stores
5,253
Avg Revenue
$3K/mo
Top 10% Threshold
$39K/mo

Competition Breakdown

34%
39%
18%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Supplements market generates $14M/month across 5,253 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Supplements stores earn $39K+/month
  • This store outperforms 93% of Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
  • 254 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
46.5%
Pages/Visit
3.0
Avg. Time on Site
1m 60s
Avg. Product Price
£468

≈ $594 USD

Range: £8 - £3,800

Rating Breakdown

Traffic Growth90/100
Revenue Performance80/100
Business Quality80/100
Trustpilot80/100
Marketing Efficiency36/100

Traffic Sources

organic53.1%
direct18.2%
paid14.8%
referral4.3%
social2.2%

Marketing & Ad Spend

Monthly Ad Spend

$357

Google Ads estimate

Yearly Ad Budget

$4K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
portable hot tubEasy4K$0.68$792
layzspaEasy165$0.87-
lay z spa accessoriesEasy135--
paris hot tubEasy135--
lay-z-spa hawaii hydrojet pro44--

Trustpilot Rating

3.7

11,949 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
53.8%
🇺🇸United States
7.3%
🇮🇪Ireland
6.6%
🇳🇱Netherlands
3.7%
🇦🇺Australia
3.4%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Lay-Z-Spa® UK

Is Lay-Z-Spa® UK a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Lay-Z-Spa® UK is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Lay-Z-Spa® UK safe to buy from? Is it a scam?

Lay-Z-Spa® UK has a Trustpilot rating of 3.7/5 based on 11,949 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (77/100).

What is Lay-Z-Spa® UK's EcomScout rating and what does it mean?

Lay-Z-Spa® UK has an EcomScout rating of S (77/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Lay-Z-Spa® UK generate?

Lay-Z-Spa® UK receives approximately 1.8M visits per year with estimated monthly revenue of $978.6K - $2.0M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Lay-Z-Spa® UK use?

We detected 10 Shopify apps on Lay-Z-Spa® UK, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Lay-Z-Spa® UK. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Lay-Z-Spa® UK Shopify store analysis • SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: S

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