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Layrite Deluxe Pomade from Hawleywoods homepage screenshot

Layrite Deluxe Pomade from Hawleywoods

layrite.com
38/100
EcomScout

Layrite Deluxe Pomade from Hawleywoods receives an EcomScout Rating of B (38/100), ranking #86,828 out of 866,106 Shopify stores we track. This Men's Grooming Beauty & Personal Care store attracts 142.6K visits per year with estimated revenue of $7.0K - $13.6K/mo. It offers 117 products at an average price of $24.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.0K - $13.6K/mo
Est. Traffic/mo
11.9K
Products
117
Top Market
US (65%)
Top Channel
organic (61%)
Est. Ad Spend/mo
$1.2K

Store Intelligence Summary

Traffic breakdown: organic 61%, direct 20%, paid 19%.

Product pricing: Average price of $24 (range: $19 – $27). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.2K/mo in paid search ($14.7K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (65%), CA (15%), TR (8%).

Best-selling product: Natural Matte Cream ($24.50). Other top sellers include Superhold Pomade, Original Pomade, Cement Clay.

How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Men's Grooming Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.7M/mo
Total Stores
365
Avg Revenue
$5K/mo
Top 10% Threshold
$100K/mo

Competition Breakdown

24%
40%
18%
8%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Men's Grooming market generates $2M/month across 365 stores
  • 10% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Men's Grooming stores earn $100K+/month
  • This store outperforms 95% of Men's Grooming competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
31.7%
Pages/Visit
2.6
Avg. Time on Site
1m 4s
Avg. Product Price
$24

Range: $19 - $27

Rating Breakdown

Business Quality76/100
Traffic Growth70/100
Revenue Performance29/100
Marketing Efficiency21/100

Traffic Sources

organic61.3%
direct20.0%
paid18.7%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$15K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
layriteEasy3K--
mens hair products2K$2.42$247
layrite natural matte creamEasy1K--
layrite pomadeEasy930--
pre shave oilEasy570$1.17$298

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
65.0%
🇨🇦Canada
14.5%
🇹🇷Turkey
8.0%
🇵🇱Poland
5.9%
🇬🇧United Kingdom
5.6%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Layrite Deluxe Pomade from Hawleywoods

Is Layrite Deluxe Pomade from Hawleywoods a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Layrite Deluxe Pomade from Hawleywoods is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Layrite Deluxe Pomade from Hawleywoods safe to buy from? Is it a scam?

We don't have Trustpilot review data for Layrite Deluxe Pomade from Hawleywoods. However, our EcomScout rating is B (38/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Layrite Deluxe Pomade from Hawleywoods's EcomScout rating and what does it mean?

Layrite Deluxe Pomade from Hawleywoods has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Layrite Deluxe Pomade from Hawleywoods generate?

Layrite Deluxe Pomade from Hawleywoods receives approximately 142.6K visits per year with estimated monthly revenue of $7.0K - $13.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Layrite Deluxe Pomade from Hawleywoods use?

We detected 16 Shopify apps on Layrite Deluxe Pomade from Hawleywoods, including Shop, Frequently Bought Together, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Men's Grooming store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Layrite Deluxe Pomade from Hawleywoods. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Men's Grooming store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Layrite Deluxe Pomade from Hawleywoods Shopify store analysis • Men's GroomingBeauty & Personal Care • Likely Dropshipper • Rating: B

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