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Leroy Merlin South Africa homepage screenshot

Leroy Merlin South Africa

leroymerlin.co.za
51/100
EcomScout

Leroy Merlin South Africa receives an EcomScout Rating of A (51/100), ranking #11,297 out of 199,057 Shopify stores we track. This Furniture Home & Garden store attracts 39.4M visits per year with estimated revenue of $4.1M - $9.5M/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.1M - $9.5M/mo
Est. Traffic/mo
3.3M
Products
N/A
Top Market
ZA (96%)
Top Channel
Search (72%)
Trustpilot
2.5/5 (15)

Store Intelligence Summary

Traffic breakdown: Search 72%, Direct 24%, Referrals 2%. This indicates a content-driven organic growth strategy.

Customer trust: Trustpilot score 2.5/5 based on 15 reviews. Mixed reviews — potential service or quality concerns.

Top markets: ZA (96%), ZW (1%), US (0%).

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Furniture Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$7.1M/mo
Total Stores
4,835
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

35%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Furniture market generates $7M/month across 4,835 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Furniture stores earn $11K+/month
  • This store outperforms 87% of Furniture competitors
  • Chairs shows highest opportunity with $1,673 median revenue and medium competition
  • High average order value ($253) suggests premium positioning works well
Analyzing...
Bounce Rate
34.8%
Pages/Visit
2.3
Avg. Time on Site
2m 2s

Rating Breakdown

Traffic Growth65/100
Business Quality65/100
Revenue Performance58/100
Trustpilot40/100

Traffic Sources

Search72.1%
Direct23.8%
Referrals2.2%
Paid Referrals0.9%
Social0.8%
Mail0.1%

Trustpilot Rating

2.5

15 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇿🇦South Africa
95.8%
🇿🇼Zimbabwe
0.6%
🇺🇸United States
0.5%
🇬🇧United Kingdom
0.4%
🌍ZM
0.3%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Product catalog quality is poor

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Top Keywords

leroy merlinbalisage leroy merlinleroy merlin centurionleroy merlin south africadecofurn

Tech Stack & Apps

Browse All Apps →

Analytics and Tracking

AT InternetHotjarKlaviyoKlaviyo IdentificationKlaviyo Learnq+21 more

Widgets

Qualtrics Site InterceptAlgoliaOneTrustBambuserKlevu+14 more

Language

English - Inferred

eCommerce

MagentoMagento 2Hyva ThemesShoppingFeeder

Frameworks

FirebaseGlobalSign Domain VerificationOneTrust Domain VerificationProduct SchemaBrand Schema+3 more

Mobile

IPhone / Mobile CompatibleViewport Meta

Trending Furniture Products

Products gaining popularity in Furniture right now, based on Amazon & Google Trends data.

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100
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Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White

Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White

99
$109.98+245%
9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

98
$44.94+156%
NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

94
$35.98+270%
See all trending Furniture products

Frequently Asked Questions About Leroy Merlin South Africa

Is Leroy Merlin South Africa a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Leroy Merlin South Africa is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Leroy Merlin South Africa safe to buy from? Is it a scam?

Leroy Merlin South Africa has a Trustpilot rating of 2.5/5 based on 15 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (51/100).

What is Leroy Merlin South Africa's EcomScout rating and what does it mean?

Leroy Merlin South Africa has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Leroy Merlin South Africa generate?

Leroy Merlin South Africa receives approximately 39.4M visits per year with estimated monthly revenue of $4.1M - $9.5M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Leroy Merlin South Africa use?

We detected 12 Shopify apps on Leroy Merlin South Africa, including Add to Cart ‑ Sales Channel, iCart Cart Drawer Cart Upsell, Required: Cart page fields and more. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Furniture store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Leroy Merlin South Africa. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Leroy Merlin South Africa Shopify store analysis • FurnitureHome & Garden • Unlikely Dropshipper • Rating: A

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