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Lightwave homepage screenshot
64/100
EcomScout

Lightwave receives an EcomScout Rating of S (64/100), ranking #5,434 out of 748,366 Shopify stores we track. This Home Decor Home & Garden store attracts 260.9K visits per year with estimated revenue of $35.1K - $77.1K/mo. It offers 191 products at an average price of £89.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$35.1K - $77.1K/mo
Est. Traffic/mo
21.7K
Products
191
Top Market
GB (78%)
Top Channel
direct (31%)
Trustpilot
4.9/5 (1,600)

Store Intelligence Summary

Traffic breakdown: direct 31%, organic 29%, paid 15%, social 9%.

Product pricing: Average price of £89 (range: £37 – £210) — ≈ $114 USD. Positioned in the premium segment.

Ad spend: Estimated $426/mo in paid search ($5.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.9/5 based on 1,600 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (78%), US (17%), IN (5%).

Best-selling product: Smart Dimmer (2 Gang) (£89.96). Other top sellers include Smart Dimmer (1 Gang), Link Plus Hub, Smart Socket with Energy Monitoring (2 gang).

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$20.7M/mo
Total Stores
10,399
Avg Revenue
$2K/mo
Top 10% Threshold
$28K/mo

Competition Breakdown

37%
39%
17%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Decor market generates $21M/month across 10,399 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 76% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Decor stores earn $28K+/month
  • This store outperforms 93% of Home Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 391 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
40.9%
Pages/Visit
2.7
Avg. Time on Site
39s
Avg. Product Price
£89

≈ $114 USD

Range: £37 - £210

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth70/100
Revenue Performance53/100
Marketing Efficiency29/100

Traffic Sources

direct31.1%
organic29.3%
paid14.8%
social9.4%
referral6.0%

Marketing & Ad Spend

Monthly Ad Spend

$426

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
lightwaveEasy3K$0.48$14
smart home lighting270$2.98$1.1K
lightwaverfEasy44--
lightwave rfEasy44--
iot new44--

Trustpilot Rating

4.9

1,600 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
78.1%
🇺🇸United States
16.5%
🇮🇳India
5.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

100
$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
$89.99+223%
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
$48.99+223%
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
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Frequently Asked Questions About Lightwave

Is Lightwave a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Lightwave is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Lightwave safe to buy from? Is it a scam?

Lightwave has a Trustpilot rating of 4.9/5 based on 1,600 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (64/100).

What is Lightwave's EcomScout rating and what does it mean?

Lightwave has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Lightwave generate?

Lightwave receives approximately 260.9K visits per year with estimated monthly revenue of $35.1K - $77.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Lightwave use?

We detected 13 Shopify apps on Lightwave, including Shop, Pre-Order, PageFly Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Lightwave. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Lightwave Shopify store analysis • Home DecorHome & Garden • Unlikely Dropshipper • Rating: S

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