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Lion Legion

lionlegion.co.uk
B+
49/100
EcomScout

Lion Legion receives an EcomScout Rating of B+ (49/100), ranking #57,742 out of 1,192,792 Shopify stores we track. This Clothing Fashion & Apparel store attracts 187.6K visits per year with estimated revenue of $6.9K - $14.9K/mo. It offers 2.2K products at an average price of £22.

Analysis by EcomScout Research Team · How we calculate ratings

ClothingFashion & ApparelT-Shirts
Est. Revenue/mo
$6.9K - $14.9K/mo
Est. Traffic/mo
15.6K
Products
2.2K
Top Market
GB (56%)
Top Channel
social (42%)
Trustpilot
3.7/5 (1,368)

Store Intelligence Summary

Traffic breakdown: social 42%, organic 12%, direct 6%, paid 2%.

Product pricing: Average price of £22 (range: £7 – £22) — ≈ $28 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $12/mo in paid search ($144/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 1,368 reviews. Good standing with customers.

Top markets: GB (56%), US (19%), AU (15%).

Best-selling product: Oh Dear How Sad Never Mind T Shirt (£22.49). Other top sellers include Kneel For The Fallen T Shirt, Retired Not My Problem T Shirt, Union Jack Skull T Shirt.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$25.0M/mo
Total Stores
19,680
Avg Revenue
$1K/mo
Top 10% Threshold
$26K/mo

Competition Breakdown

46%
34%
14%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Clothing market generates $25M/month across 19,680 stores
  • •4% are enterprise stores (>$100K/mo) — achievable market
  • •80% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Clothing stores earn $26K+/month
  • •This store outperforms 95% of Clothing competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •779 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Clothing

Shop96%Block55%Pre-Order27%Klaviyo: Email Marketing & SMS23%

Best Selling Products

Oh Dear How Sad Never Mind T Shirt#1

Oh Dear How Sad Never Mind T Shirt

£22.49≈ $29

Kneel For The Fallen T Shirt#2

Kneel For The Fallen T Shirt

£22.49≈ $29

Retired Not My Problem T Shirt#3

Retired Not My Problem T Shirt

£22.49≈ $29

Union Jack Skull T Shirt#4

Union Jack Skull T Shirt

£22.49≈ $29

I Only Kneel T Shirt#5

I Only Kneel T Shirt

£22.49≈ $29

Grumpy Old Git T Shirt#6

Grumpy Old Git T Shirt

£22.49≈ $29

Grumpy Old Veteran T Shirt#7

Grumpy Old Veteran T Shirt

£22.49≈ $29

Pike Dad's Army T Shirt#8

Pike Dad's Army T Shirt

£22.49≈ $29

Queen's Platinum Jubilee T Shirt#9

Queen's Platinum Jubilee T Shirt

£22.49≈ $29

Alright Dave T Shirt#10

Alright Dave T Shirt

£22.49≈ $29

Analyzing...
Bounce Rate
66.3%
Pages/Visit
1.8
Avg. Time on Site
41s
Avg. Product Price
£22

≈ $28 USD

Range: £7 - £22

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth65/100
Revenue Performance29/100
Marketing Efficiency22/100

Traffic Sources

social42.0%
organic12.3%
direct5.7%
paid1.5%
referral0.6%

Marketing & Ad Spend

Monthly Ad Spend

$12

Google Ads estimate

Yearly Ad Budget

$144

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
football kits ukEasy230$0.60-
t-shirts ukEasy12--
humorous t shirts ukEasy5--
funny mens t shirts ukEasy3--

Trustpilot Rating

3.7

1,368 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
55.6%
🇺🇸United States
18.6%
🇦🇺Australia
14.5%
🇮🇳India
7.3%
🇨🇦Canada
4.1%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (9)

ShopStamped.io Product ReviewsKlaviyo: Email Marketing & SMSZipify PagesOneClick UpsellReCharge SubscriptionsBlockWheelioTrustpilot3.5

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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72
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$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
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Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Lion Legion

Is Lion Legion a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Lion Legion is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Lion Legion safe to buy from? Is it a scam?

Lion Legion has a Trustpilot rating of 3.7/5 based on 1,368 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (49/100).

What is Lion Legion's EcomScout rating and what does it mean?

Lion Legion has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Lion Legion generate?

Lion Legion receives approximately 187.6K visits per year with estimated monthly revenue of $6.9K - $14.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Lion Legion use?

We detected 9 Shopify apps on Lion Legion, including Shop, Stamped.io Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Lion Legion. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Lion Legion Shopify store analysis • Clothing • Fashion & Apparel • Unlikely Dropshipper • Rating: B+

Last updated: August 5, 2026

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