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lorex.com

lorex.com
65/100
EcomScout

lorex.com receives an EcomScout Rating of S (65/100), ranking #5,121 out of 1,066,309 Shopify stores we track. This Home Decor Home & Garden store attracts 5.0M visits per year with estimated revenue of $1.1M - $2.7M/mo. It offers 244 products at an average price of $165.

Store descriptionLorex helps you stay connected to what matters most with home and business security solutions that keep you aware and protected. Trusted for over 30 years.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.1M - $2.7M/mo
Est. Traffic/mo
414.5K
Products
244
Top Market
US (81%)
Top Channel
SearchOrganic (37%)
Est. Ad Spend/mo
$58.5K

Store Intelligence Summary

Traffic breakdown: SearchOrganic 37%, Direct 23%, SearchPaid 17%, DisplayAds 7%.

Product pricing: Average price of $165 (range: $30 – $570). Positioned in the premium segment.

Ad spend: Estimated $58.5K/mo in paid search ($701.4K/yr). Heavy ad investor — likely scaling aggressively through paid channels.

Top markets: US (81%), CA (11%), NG (1%).

Best-selling product: Lorex 4K Wi-Fi Video Doorbell (Wired, 32GB) ($219.99). Other top sellers include Surveillance-Grade Hard Drive, Lorex Fusion 4K 16 Camera Capable (Wired / Fusion Wi-Fi) 4TB NVR, Lorex Wi-Fi Chimebox.

How is the EcomScout Rating calculated? The S grade (65/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$32.7M/mo
Total Stores
19,004
Avg Revenue
$2K/mo
Top 10% Threshold
$26K/mo

Competition Breakdown

40%
37%
17%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Decor market generates $33M/month across 19,004 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Decor stores earn $26K+/month
  • This store outperforms 93% of Home Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 695 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
43.5%
Pages/Visit
3.6
Avg. Time on Site
2m 46s
Avg. Product Price
$165

Range: $30 - $570

Rating Breakdown

Marketing Efficiency90/100
Revenue Performance80/100
Business Quality80/100
Traffic Growth60/100

Traffic Sources

SearchOrganic37.1%
Direct22.9%
SearchPaid16.5%
DisplayAds7.2%
Referrals6.0%
Mail3.3%
Affiliate3.1%
SocialOrganic2.2%
GenAi1.2%
SocialPaid0.4%

Marketing & Ad Spend

Monthly Ad Spend

$58K

Google Ads estimate

Yearly Ad Budget

$701K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
camera711K$0.37$2.3K
surveillance58K$2.33$23.8K
security camerasEasy44K$2.57$79.2K
cctvEasy41K$2.92$20.9K
lorexEasy27K$0.87$3.9K

Top Countries

🇺🇸United States
81.2%
🇨🇦Canada
10.7%
🇳🇬Nigeria
1.0%
🇲🇽Mexico
1.0%
🇹🇷Turkey
0.9%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Top Keywords

lorexlorex cameralorex camerasback view of lorex 1080p hd recorderlorex login

Tech Stack & Apps

Browse All Apps →

Store Design

Shogun Page Builder

E-commerce Platform

Shopify

Payment

Shopify Payments

CDN

FastlyAWS CloudFrontCloudflarecdnjs

JavaScript

jQuery

Analytics

Google AnalyticsSegment

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

100
$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
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DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
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AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
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Frequently Asked Questions About lorex.com

Is lorex.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, lorex.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is lorex.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for lorex.com. However, our EcomScout rating is S (65/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is lorex.com's EcomScout rating and what does it mean?

lorex.com has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does lorex.com generate?

lorex.com receives approximately 5.0M visits per year with estimated monthly revenue of $1.1M - $2.7M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does lorex.com use?

We detected 2 Shopify apps on lorex.com, including C: Mega Menu, Consentmo GDPR Compliance. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against lorex.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

lorex.com Shopify store analysis • Home DecorHome & Garden • Unlikely Dropshipper • Rating: S

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