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LUKE 1977

luke1977.com
66/100
EcomScout

LUKE 1977 receives an EcomScout Rating of S (66/100), ranking #8,199 out of 1,188,667 Shopify stores we track. This Menswear Fashion & Apparel store attracts 1.0M visits per year with estimated revenue of $44.8K - $97.0K/mo. It offers 500 products at an average price of £26.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$44.8K - $97.0K/mo
Est. Traffic/mo
86.4K
Products
500
Top Market
GB (67%)
Top Channel
organic (34%)
Trustpilot
4.7/5 (4,377)

Store Intelligence Summary

Traffic breakdown: organic 34%, direct 15%, paid 12%, referral 9%.

Product pricing: Average price of £26 (range: £15 – £40) — ≈ $33 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $78/mo in paid search ($936/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 4,377 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (67%), US (11%), BR (6%).

Best-selling product: Johnys 3 Pack T-Shirts - Red/White/Navy (£25). Other top sellers include KEIRAN Luxury Bamboo Boxers 3 Pack, Floyd 5 Pack Pure Cotton T-Shirts - Multicolour, Calvia Pure Cotton Chevron T-Shirt - Blue.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Menswear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$6.2M/mo
Total Stores
482
Avg Revenue
$13K/mo
Top 10% Threshold
$159K/mo

Competition Breakdown

11%
33%
31%
8%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Menswear market generates $6M/month across 482 stores
  • 16% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Menswear stores earn $159K+/month
  • This store outperforms 92% of Menswear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 79 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
49.2%
Pages/Visit
3.7
Avg. Time on Site
1m 18s
Avg. Product Price
£26

≈ $33 USD

Range: £15 - £40

Rating Breakdown

Trustpilot100/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance54/100
Marketing Efficiency29/100

Traffic Sources

organic34.3%
direct15.5%
paid11.6%
referral9.3%
social0.4%

Marketing & Ad Spend

Monthly Ad Spend

$78

Google Ads estimate

Yearly Ad Budget

$936

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
forty clothingEasy135--
luke 1977Easy90$0.18$4
us clothing size to uk70$0.20-
sprayground backpack uk44--
luke1977Easy44--

Trustpilot Rating

4.7

4,377 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
66.6%
🇺🇸United States
10.8%
🇧🇷Brazil
6.1%
🇮🇳India
4.6%
🇩🇪Germany
4.3%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

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Frequently Asked Questions About LUKE 1977

Is LUKE 1977 a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, LUKE 1977 is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is LUKE 1977 safe to buy from? Is it a scam?

LUKE 1977 has a Trustpilot rating of 4.7/5 based on 4,377 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).

What is LUKE 1977's EcomScout rating and what does it mean?

LUKE 1977 has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does LUKE 1977 generate?

LUKE 1977 receives approximately 1.0M visits per year with estimated monthly revenue of $44.8K - $97.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does LUKE 1977 use?

We detected 5 Shopify apps on LUKE 1977, including Shop, Trustpilot, Klevu Smart Search and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Menswear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against LUKE 1977. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Menswear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

LUKE 1977 Shopify store analysis • MenswearFashion & Apparel • Unlikely Dropshipper • Rating: S

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