Lull
lull.comLull receives an EcomScout Rating of S (75/100), ranking #330 out of 339,734 Shopify stores we track. This Mattresses and Bedding Home & Garden store attracts 1.1M visits per year with estimated revenue of $542.3K - $1.2M/mo. It offers 26 products at an average price of $523.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 12%.
Product pricing: Average price of $523 (range: $33 – $2998). Positioned in the premium segment.
Ad spend: Estimated $44.8K/mo in paid search ($537.5K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 3.0/5 based on 4 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (62%), GB (10%), VN (9%).
Best-selling product: Original Lull Mattress ($698). Other top sellers include Original Premium Mattress, Luxe Hybrid Mattress, Luxe Premium Hybrid Mattress.
Mattresses and Bedding Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Mattresses and Bedding market generates $0M/month across 2 stores
- •This store outperforms 28% of Mattresses and Bedding competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Mattresses and Bedding
Best Selling Products
Range: $33 - $2998
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$45K
Google Ads estimate
Yearly Ad Budget
$537K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| mattress | 122K | $5.77 | $2479.2K |
| nectar mattressEasy | 79K | $6.68 | $168.6K |
| lull | 40K | $0.82 | $4.7K |
| bedding | 36K | $1.21 | $165.3K |
| best mattress | 34K | $4.78 | $352.4K |
Trustpilot Rating
4 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Similar Stores
View all →Frequently Asked Questions About Lull
Is Lull a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Lull is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Lull safe to buy from? Is it a scam?
Lull has a Trustpilot rating of 3.0/5 based on 4 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (75/100).
What is Lull's EcomScout rating and what does it mean?
Lull has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Lull generate?
Lull receives approximately 1.1M visits per year with estimated monthly revenue of $542.3K - $1.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Lull use?
We detected 6 Shopify apps on Lull, including Shop, Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Mattresses and Bedding store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Lull. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Mattresses and Bedding store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.