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lunaluna.com

lunaluna.com
A
50/100
EcomScout

lunaluna.com receives an EcomScout Rating of A (50/100), ranking #52,056 out of 1,195,485 Shopify stores we track. This Apparel Fashion & Apparel store attracts 148.8K visits per year with estimated revenue of $62.9K - $136.2K/mo. It offers 24 products at an average price of $753.

Analysis by EcomScout Research Team · How we calculate ratings

ApparelFashion & ApparelClothing
Est. Revenue/mo
$62.9K - $136.2K/mo
Est. Traffic/mo
12.4K
Products
24
Top Market
US (71%)
Top Channel
N/A
Est. Ad Spend/mo
$152

Store Intelligence Summary

Product pricing: Average price of $753 (range: $75 – $3,575). Positioned in the premium segment.

Ad spend: Estimated $152/mo in paid search ($1.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (71%), CA (11%), GB (8%).

Best-selling product: Luna Luna x Gufram x Keith Haring Blue Radiant Baby Pouf ($1,980). Other top sellers include Luna Luna x Gufram x Keith Haring Red Radiant Baby Pouf, Luna Luna x Gufram x Keith Haring Green Dog Bench, Carousel Toy.

How is the EcomScout Rating calculated? The A grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.2M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Apparel market generates $50M/month across 32,395 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •89% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Apparel stores earn $10K+/month
  • •This store outperforms 85% of Apparel competitors
  • •Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • •High average order value ($196) suggests premium positioning works well
  • •437 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Apparel

Shop85%Block55%Pre-Order27%Judge.me Product Reviews26%

Best Selling Products

Luna Luna x Gufram x Keith Haring Blue Radiant Baby Pouf#1

Luna Luna x Gufram x Keith Haring Blue Radiant Baby Pouf

$1,980

Luna Luna x Gufram x Keith Haring Red Radiant Baby Pouf#2

Luna Luna x Gufram x Keith Haring Red Radiant Baby Pouf

$1,980

Luna Luna x Gufram x Keith Haring Green Dog Bench#3

Luna Luna x Gufram x Keith Haring Green Dog Bench

$3,575

Carousel Toy#4

Carousel Toy

$90

Archival Susanne Schmögner Poster for Luna Luna#5

Archival Susanne Schmögner Poster for Luna Luna

$260

Lichtenstein Perfect/Imperfect Ball Maze#6

Lichtenstein Perfect/Imperfect Ball Maze

$75

Basquiat Ferris Wheel Toy#7

Basquiat Ferris Wheel Toy

$75

Archival Luna Monde Poster#8

Archival Luna Monde Poster

$825

Archival Keith Haring Poster for Luna Luna#9

Archival Keith Haring Poster for Luna Luna

$1,500

Archival Roy Lichtenstein Poster for Luna Luna#10

Archival Roy Lichtenstein Poster for Luna Luna

$655

Analyzing...
Bounce Rate
55.9%
Pages/Visit
1.4
Avg. Time on Site
6s
Avg. Product Price
$753

Range: $75 - $3,575

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance60/100
Marketing Efficiency29/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$152

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
luna luna2K$0.31$4
luna luna merchEasy44--

Top Countries

🇺🇸United States
70.5%
🇨🇦Canada
11.1%
🇬🇧United Kingdom
7.7%
🇮🇳India
6.1%
🇦🇺Australia
4.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (8)

Pre-Order0ShopKlaviyo: Email Marketing & SMSGorgiasBuy Button channel3.9Mobile nav item BlockFrequently Bought Together4.9

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Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

68
$8.00+15%
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

65
$18.99+15%
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

65
$38.47+7%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

64
$5.63+15%
See all trending Apparel products

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Frequently Asked Questions About lunaluna.com

Is lunaluna.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, lunaluna.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is lunaluna.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for lunaluna.com. However, our EcomScout rating is A (50/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is lunaluna.com's EcomScout rating and what does it mean?

lunaluna.com has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does lunaluna.com generate?

lunaluna.com receives approximately 148.8K visits per year with estimated monthly revenue of $62.9K - $136.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does lunaluna.com use?

We detected 8 Shopify apps on lunaluna.com, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against lunaluna.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

lunaluna.com Shopify store analysis • Apparel • Fashion & Apparel • Unlikely Dropshipper • Rating: A

Last updated: July 30, 2026

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