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Macnaught USA

macnaughtusa.com
S
66/100
EcomScout

Macnaught USA receives an EcomScout Rating of S (66/100), ranking #8,235 out of 1,198,178 Shopify stores we track. This Home Decor Home & Garden store attracts 398.0K visits per year with estimated revenue of $87.8K - $193.2K/mo. It offers 328 products at an average price of $245.

Analysis by EcomScout Research Team · How we calculate ratings

Home DecorHome & GardenFurniture
Est. Revenue/mo
$87.8K - $193.2K/mo
Est. Traffic/mo
33.2K
Products
328
Top Market
US (87%)
Top Channel
paid (53%)
Trustpilot
2.4/5 (50)

Store Intelligence Summary

Traffic breakdown: paid 53%, organic 31%, direct 6%.

Product pricing: Average price of $245 (range: $36 – $667). Positioned in the premium segment.

Ad spend: Estimated $38.7K/mo in paid search ($464.5K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 2.4/5 based on 50 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (87%), AE (6%), AU (3%).

Best-selling product: Oval Gear Flow Meters -MX Positive Displacement Flow Meters | Macnaught. Other top sellers include Macnaught FCM (fuel consumption) High Accuracy Fuel Flow Meters, MX Hazard Zone Meters - Macnaught USA, Turbine Flow Meters - Water Flow Meters.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$46.1M/mo
Total Stores
21,510
Avg Revenue
$2K/mo
Top 10% Threshold
$42K/mo

Competition Breakdown

38%
36%
18%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Home Decor market generates $46M/month across 21,510 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •74% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Home Decor stores earn $42K+/month
  • •This store outperforms 95% of Home Decor competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •1072 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Home Decor

Shop95%Block69%Judge.me Product Reviews34%Pre-Order30%

Best Selling Products

Oval Gear Flow Meters -MX Positive Displacement Flow Meters | Macnaught#1

Oval Gear Flow Meters -MX Positive Displacement Flow Meters | Macnaught

Macnaught FCM (fuel consumption) High Accuracy Fuel Flow Meters#2

Macnaught FCM (fuel consumption) High Accuracy Fuel Flow Meters

MX Hazard Zone Meters - Macnaught USA#3

MX Hazard Zone Meters - Macnaught USA

Turbine Flow Meters - Water Flow Meters#4

Turbine Flow Meters - Water Flow Meters

Mechanical Flow Meters -  M-Series Mechanical Register Meters#5

Mechanical Flow Meters - M-Series Mechanical Register Meters

Macnaught M-Series Digital Flow Meters#6

Macnaught M-Series Digital Flow Meters

$100.09

Macnaught BOP 18V Rechargeable Battery - PN# BPB-20AH#7

Macnaught BOP 18V Rechargeable Battery - PN# BPB-20AH

$76

Macnaught BOP20 - 5 Gallon Universal Oil Pump Kit - PN# BP20S-UNU#8

Macnaught BOP20 - 5 Gallon Universal Oil Pump Kit - PN# BP20S-UNU

$599

Retractable Garden Hose Reel - 82 Ft - Gray Case - PN# DR482D-05#9

Retractable Garden Hose Reel - 82 Ft - Gray Case - PN# DR482D-05

$320

Macnaught KYPLUS Safety Locking Grease Coupler (NPT) - Macnaught USA#10

Macnaught KYPLUS Safety Locking Grease Coupler (NPT) - Macnaught USA

$36

Analyzing...
Bounce Rate
68.7%
Pages/Visit
1.2
Avg. Time on Site
55s
Avg. Product Price
$245

Range: $36 - $667

Rating Breakdown

Business Quality80/100
Marketing Efficiency78/100
Traffic Growth70/100
Revenue Performance65/100
Trustpilot45/100

Traffic Sources

paid52.5%
organic30.5%
direct6.3%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$39K

Google Ads estimate

Yearly Ad Budget

$465K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
graingerEasy241K$0.16$35.0K
pump22K$0.65$73
grease gunEasy13K$0.86$2.9K
ils12K$1.42$158
instrumentationEasy12K$1.41$3.8K

Trustpilot Rating

2.4

50 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
87.4%
🇦🇪United Arab Emirates
6.1%
🇦🇺Australia
2.9%
🇲🇽Mexico
2.1%
🇮🇳India
1.5%

Analysis

Strengths

  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

Pre-Order0Form Builder4.8BlockJudge.me Product Reviews5.0

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

78
$7.99-4%
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

73
$18.99+15%
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

70
$24.00+15%
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

68
$9.37+15%
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Frequently Asked Questions About Macnaught USA

Is Macnaught USA a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Macnaught USA is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Macnaught USA safe to buy from? Is it a scam?

Macnaught USA has a Trustpilot rating of 2.4/5 based on 50 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (66/100).

What is Macnaught USA's EcomScout rating and what does it mean?

Macnaught USA has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Macnaught USA generate?

Macnaught USA receives approximately 398.0K visits per year with estimated monthly revenue of $87.8K - $193.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Macnaught USA use?

We detected 4 Shopify apps on Macnaught USA, including Pre-Order, Form Builder, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Macnaught USA. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Macnaught USA Shopify store analysis • Home Decor • Home & Garden • Unlikely Dropshipper • Rating: S

Last updated: August 10, 2026

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