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36/100
EcomScout

MADE OF receives an EcomScout Rating of B (36/100), ranking #112,576 out of 902,360 Shopify stores we track. This Nutrition Health & Wellness store attracts 41.7K visits per year with estimated revenue of $4.9K - $9.7K/mo. It offers 4 products at an average price of $49.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.9K - $9.7K/mo
Est. Traffic/mo
3.5K
Products
4
Top Market
US (100%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of $49 (range: $1 – $65). Mid-range pricing strategy.

00

Top markets: US (100%).

Best-selling product: UNFLAVORED WHEY PROTEIN ISOLATE ($65). Other top sellers include VANILLA WHEY PROTEIN ISOLATE, CHOCOLATE WHEY PROTEIN ISOLATE.

How is the EcomScout Rating calculated? The B grade (36/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nutrition Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$820K/mo
Total Stores
331
Avg Revenue
$2K/mo
Top 10% Threshold
$28K/mo

Competition Breakdown

29%
48%
16%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Nutrition market generates $1M/month across 331 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Nutrition stores earn $28K+/month
  • This store outperforms 91% of Nutrition competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
29.1%
Pages/Visit
2.3
Avg. Time on Site
2m 7s
Avg. Product Price
$49

Range: $1 - $65

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

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Frequently Asked Questions About MADE OF

Is MADE OF a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, MADE OF is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is MADE OF safe to buy from? Is it a scam?

We don't have Trustpilot review data for MADE OF. However, our EcomScout rating is B (36/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is MADE OF's EcomScout rating and what does it mean?

MADE OF has an EcomScout rating of B (36/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does MADE OF generate?

MADE OF receives approximately 41.7K visits per year with estimated monthly revenue of $4.9K - $9.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does MADE OF use?

We detected 3 Shopify apps on MADE OF, including Shop, Klaviyo: Email Marketing & SMS, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nutrition store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against MADE OF. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nutrition store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

MADE OF Shopify store analysis • NutritionHealth & Wellness • Unlikely Dropshipper • Rating: B

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