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madhats.com.au

madhats.com.au
B+
42/100
EcomScout

madhats.com.au receives an EcomScout Rating of B+ (42/100), ranking #109,454 out of 1,190,962 Shopify stores we track. This Headwear Fashion & Apparel store attracts 210.9K visits per year with estimated revenue of $1.9K - $4.0K/mo. It offers 1.3K products at an average price of A$12.

Analysis by EcomScout Research Team · How we calculate ratings

HeadwearFashion & ApparelCaps & Hats
Est. Revenue/mo
$1.9K - $4.0K/mo
Est. Traffic/mo
17.6K
Products
1.3K
Top Market
AU (64%)
Top Channel
N/A
Trustpilot
2.5/5 (42)

Store Intelligence Summary

Product pricing: Average price of A$12 (range: A$5 – A$25) — ≈ $8.04 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $378/mo in paid search ($4.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.5/5 based on 42 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (64%), IN (21%), US (15%).

Best-selling product: Terry Towelling Flex Bucket Hat (A$11.69). Other top sellers include 1114 Surf Cap, Kindy Bucket Hat, Flex Vortex Bucket Hat.

How is the EcomScout Rating calculated? The B+ grade (42/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Headwear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$565K/mo
Total Stores
579
Avg Revenue
$975/mo
Top 10% Threshold
$18K/mo

Competition Breakdown

50%
35%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Headwear market generates $1M/month across 579 stores
  • •3% are enterprise stores (>$100K/mo) — achievable market
  • •85% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Headwear stores earn $18K+/month
  • •This store outperforms 95% of Headwear competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Headwear

Shop102%Block56%Klaviyo: Email Marketing & SMS25%Pre-Order25%

Best Selling Products

Terry Towelling Flex Bucket Hat#1

Terry Towelling Flex Bucket Hat

A$11.69≈ $7.72

1114 Surf Cap#2

1114 Surf Cap

A$10.80≈ $7.13

Kindy Bucket Hat#3

Kindy Bucket Hat

A$8.80≈ $5.81

Flex Vortex Bucket Hat#4

Flex Vortex Bucket Hat

A$16.40≈ $11

Flex Kindy Bucket Hat#5

Flex Kindy Bucket Hat

A$8.80≈ $5.81

Premium Lambswool Flex Beanie with Cuff – Ultra Soft & Warm#6

Premium Lambswool Flex Beanie with Cuff – Ultra Soft & Warm

A$14.28≈ $9.42

6277 FLEXFIT Structured Baseball Cap with Wool-Like Fabric#7

6277 FLEXFIT Structured Baseball Cap with Wool-Like Fabric

A$25≈ $17

Surf Hat with Break-Away Strap in Wide Brim Design#8

Surf Hat with Break-Away Strap in Wide Brim Design

A$7.50≈ $4.95

The Bells Bucket#9

The Bells Bucket

A$6.40≈ $4.22

A Frame Flex Cap with Adjustable Snapback and Premium Cotton#10

A Frame Flex Cap with Adjustable Snapback and Premium Cotton

A$14.78≈ $9.75

Analyzing...
Bounce Rate
57.1%
Pages/Visit
5.4
Avg. Time on Site
1m 59s
Avg. Product Price
A$12

≈ $8.04 USD

Range: A$5 - A$25

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot40/100
Revenue Performance22/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$378

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
custom trucker hatsEasy3K$1.68$230
custom bucket hatsEasy2K$1.11$509
trucker hats for menEasy2K$0.79$102
richardson capsEasy2K$0.25$22
blank trucker hatsEasy1K$0.76$126

Trustpilot Rating

2.5

42 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
63.8%
🇮🇳India
21.0%
🇺🇸United States
15.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

Form BuilderKlaviyo: Email Marketing & SMSBlock

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Frequently Asked Questions About madhats.com.au

Is madhats.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, madhats.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is madhats.com.au safe to buy from? Is it a scam?

madhats.com.au has a Trustpilot rating of 2.5/5 based on 42 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (42/100).

What is madhats.com.au's EcomScout rating and what does it mean?

madhats.com.au has an EcomScout rating of B+ (42/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does madhats.com.au generate?

madhats.com.au receives approximately 210.9K visits per year with estimated monthly revenue of $1.9K - $4.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does madhats.com.au use?

We detected 3 Shopify apps on madhats.com.au, including Form Builder, Klaviyo: Email Marketing & SMS, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Headwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against madhats.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Headwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

madhats.com.au Shopify store analysis • Headwear • Fashion & Apparel • Unlikely Dropshipper • Rating: B+

Last updated: August 10, 2026

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