Mafalda
mafaldahandmade.comMafalda receives an EcomScout Rating of S (66/100), ranking #8,197 out of 1,188,149 Shopify stores we track. This Footwear Fashion & Apparel store attracts 243.0K visits per year with estimated revenue of $84.8K - $183.8K/mo. It offers 93 products at an average price of £202.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: social 35%, paid 24%, organic 24%, direct 10%.
Product pricing: Average price of £202 (range: £35 – £249) — ≈ $256 USD. Positioned in the premium segment.
Ad spend: Estimated $3.7K/mo in paid search ($44.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.1/5 based on 37 reviews. Good standing with customers.
Top markets: US (82%), GB (18%).
Best-selling product: Agatha Black Sandals (£219). Other top sellers include Rita Black Tassel Chunky Sandals, Ida Green Fisherman Sandals, Maite Black Fisherman Sandals.
Footwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Footwear market generates $10M/month across 4,887 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •83% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Footwear stores earn $22K+/month
- •This store outperforms 91% of Footwear competitors
- •Sneakers shows highest opportunity with $2,147 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •103 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Footwear
Best Selling Products
#1Agatha Black Sandals
£219≈ $278
#2Rita Black Tassel Chunky Sandals
£239≈ $304
#3Ida Green Fisherman Sandals
£219≈ $278
#4Maite Black Fisherman Sandals
£229≈ $291
#5Elza Colorblock Mules
£219≈ $278
#6Rita Brown Tassel Chunky Sandals
£239≈ $304
US Return Label
£35≈ $44
#8Maite Coffee Brown Fisherman Sandals
£249≈ $316
#9Cordelia Silver Ankle Boots
£239≈ $304
#10Yoko Gold Sandals
£219≈ $278
≈ $256 USD
Range: £35 - £249
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4K
Google Ads estimate
Yearly Ad Budget
$45K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| shoes | 346K | $0.96 | - |
| loafersEasy | 51K | $0.94 | $8.6K |
| water shoesEasy | 23K | $0.63 | $5.9K |
| sanukEasy | 23K | $0.49 | $8.7K |
| red shoes | 15K | $0.77 | $1.2K |
Trustpilot Rating
37 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Footwear Products
Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.
Vans
adidas
New Balance
New Balance
Frequently Asked Questions About Mafalda
Is Mafalda a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Mafalda is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Mafalda safe to buy from? Is it a scam?
Mafalda has a Trustpilot rating of 4.1/5 based on 37 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).
What is Mafalda's EcomScout rating and what does it mean?
Mafalda has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Mafalda generate?
Mafalda receives approximately 243.0K visits per year with estimated monthly revenue of $84.8K - $183.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Mafalda use?
We detected 8 Shopify apps on Mafalda, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Footwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Mafalda. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.