Merchant of Magic
magicshop.co.ukMerchant of Magic receives an EcomScout Rating of S (66/100), ranking #8,197 out of 1,125,961 Shopify stores we track. This Apparel Fashion & Apparel store attracts 642.7K visits per year with estimated revenue of $41.9K - $90.8K/mo. It offers 2.5K+ products at an average price of £47.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 45%, direct 15%, paid 13%, social 5%.
Product pricing: Average price of £47 (range: £4 – £355) — ≈ $59 USD. Mid-range pricing strategy.
Ad spend: Estimated $46/mo in paid search ($552/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 500 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (32%), US (28%), NG (6%).
Best-selling product: The Deliverance (RED) by Matthew Wright and Harry Robson (£53.49). Other top sellers include The Deliverance (BLUE) by Matthew Wright and Harry Robson, Teddy Bear Appearance (Extra Large) by MS Magic, Mini Bicycle Cards (Orange).
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1The Deliverance (RED) by Matthew Wright and Harry Robson
£53.49≈ $68
#2The Deliverance (BLUE) by Matthew Wright and Harry Robson
£53.49≈ $68
#3Teddy Bear Appearance (Extra Large) by MS Magic
£355.49≈ $451
#4Mini Bicycle Cards (Orange)
£3.99≈ $5.07
#5Mini Bicycle Cards (Gold)
£3.99≈ $5.07
#6Mini Bicycle Cards (Fuchsia)
£3.99≈ $5.07
#7Mad Enigma Playing Cards
£17.99≈ $23
#8CELL POP by Rubén Goñi
£31.49≈ $40
#9Next Egg Bag
£75.49≈ $96
#10Mystical Window Wallet
£24.99≈ $32
≈ $59 USD
Range: £4 - £355
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$46
Google Ads estimate
Yearly Ad Budget
$552
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| online magic shop | 460 | $0.52 | $5 |
| magic show props | 44 | $1.15 | - |
Trustpilot Rating
500 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Loox Photo Reviews
SearchaniseSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult
Frequently Asked Questions About Merchant of Magic
Is Merchant of Magic a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Merchant of Magic is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.
Is Merchant of Magic safe to buy from? Is it a scam?
Merchant of Magic has a Trustpilot rating of 4.8/5 based on 500 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).
What is Merchant of Magic's EcomScout rating and what does it mean?
Merchant of Magic has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Merchant of Magic generate?
Merchant of Magic receives approximately 642.7K visits per year with estimated monthly revenue of $41.9K - $90.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Merchant of Magic use?
We detected 14 Shopify apps on Merchant of Magic, including Loox Photo Reviews, Searchanise, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Merchant of Magic. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.