Back to Stores
Magna-Tiles® homepage screenshot

Magna-Tiles®

magnatiles.com
56/100
EcomScout

Magna-Tiles® receives an EcomScout Rating of A+ (56/100), ranking #9,914 out of 388,388 Shopify stores we track. This Toys Parenting store attracts 732.9K visits per year with estimated revenue of $94.1K - $211.7K/mo. It offers 51 products at an average price of $65.

Store descriptionMAGNA-TILES® are America's #1 magnetic building sets brand, offering endless creative possibilities for kids. Shop online for new sets, best sellers, space, cars, castles, and more.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$94.1K - $211.7K/mo
Est. Traffic/mo
61.1K
Products
51
Top Market
US (66%)
Top Channel
SearchOrganic (49%)
Est. Ad Spend/mo
$4.6K

Store Intelligence Summary

Traffic breakdown: SearchOrganic 49%, Direct 20%, SearchPaid 11%, DisplayAds 6%.

Product pricing: Average price of $65 (range: $20 – $130). Mid-range pricing strategy.

Ad spend: Estimated $4.6K/mo in paid search ($55.3K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (66%), IN (5%), AU (3%).

Best-selling product: MAGNA-TILES Storage Bin ($24.99). Other top sellers include Classic™ 100 Piece Set, Builder™ 32 Piece Set, Downhill Duo™ 40 Piece Set.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Toys Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$3.7M/mo
Total Stores
449
Avg Revenue
$8K/mo
Top 10% Threshold
$127K/mo

Competition Breakdown

15%
40%
25%
8%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Toys market generates $4M/month across 449 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Toys stores earn $127K+/month
  • This store outperforms 94% of Toys competitors
  • Low average order value ($0) — consider bundling or upsells
  • 55 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
45.0%
Pages/Visit
2.2
Avg. Time on Site
16s
Avg. Product Price
$65

Range: $20 - $130

Rating Breakdown

Business Quality90/100
Revenue Performance68/100
Marketing Efficiency60/100
Traffic Growth55/100

Traffic Sources

SearchOrganic49.4%
Direct19.8%
SearchPaid11.2%
DisplayAds5.8%
SocialOrganic3.6%
SocialPaid3.5%
Referrals2.8%
Mail2.3%
GenAi1.7%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$5K

Google Ads estimate

Yearly Ad Budget

$55K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
magna tilesEasy8K$0.41$869
magnatilesEasy8K$0.42$326
hamleysEasy3K$0.17$2
duplos2K$0.37$1
magnetic blocksEasy2K$0.43$252

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
66.1%
🇮🇳India
4.6%
🇦🇺Australia
3.4%
🇬🇧United Kingdom
3.2%
🇳🇱Netherlands
3.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

magnatilesmagna tilesmagna-tilesbest magna tiles setmagnet tiles

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Sales Channels

Shop

Reviews

BazaarvoiceJudge.me Product ReviewsJudge.me

Payment

Shopify Payments

Back in Stock

Back in Stock

Pre-Order

Pre-Order

Trending Toys Products

Products gaining popularity in Toys right now, based on Amazon & Google Trends data.

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

90
$24.98+285%
iThird Battery Operated Wall Sconces Set of 2: 10000mAh Rechargeable Wall Lights with Remote Control, 360° Rotate Wireless Wall Scone Decor for TV/Mirror Bedroom Living Room, 31.5 Inch, Black

iThird Battery Operated Wall Sconces Set of 2: 10000mAh Rechargeable Wall Lights with Remote Control, 360° Rotate Wireless Wall Scone Decor for TV/Mirror Bedroom Living Room, 31.5 Inch, Black

89
$48.49+219%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry

79
$29.99+56%
Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

65
$27.98+115%
See all trending Toys products

Frequently Asked Questions About Magna-Tiles®

Is Magna-Tiles® a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Magna-Tiles® is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Magna-Tiles® safe to buy from? Is it a scam?

We don't have Trustpilot review data for Magna-Tiles®. However, our EcomScout rating is A+ (56/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Magna-Tiles®'s EcomScout rating and what does it mean?

Magna-Tiles® has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Magna-Tiles® generate?

Magna-Tiles® receives approximately 732.9K visits per year with estimated monthly revenue of $94.1K - $211.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Magna-Tiles® use?

We detected 1 Shopify apps on Magna-Tiles®, including Klaviyo Reviews. The store uses the "[RIVO] Copy of Magna-Tiles - Main Production 2026" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Toys store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Magna-Tiles®. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Toys store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Magna-Tiles® Shopify store analysis • ToysParenting • Unlikely Dropshipper • Rating: A+

Last updated: