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malathebrand.com

malathebrand.com
31/100
EcomScout

malathebrand.com receives an EcomScout Rating of B (31/100), ranking #34,890 out of 145,899 Shopify stores we track. This Gifts & Novelties Retail store attracts 150.4K visits per year with estimated revenue of $5.2K - $12.2K/mo. It offers 64 products at an average price of $38.

Store descriptionDiscover nostalgic, eco-friendly candles handcrafted in Canada and the USA. Made with natural ingredients like coconut soy wax, toxic-free fragrance and essential oil blends, lead-free cotton and wood wicks. One tree planted with your purchase. Women of color owned and operated. Shop clean burning candles today!

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$5.2K - $12.2K/mo
Est. Traffic/mo
12.5K
Products
64
Top Market
US (66%)
Top Channel
N/A
Est. Ad Spend/mo
$1

Store Intelligence Summary

Product pricing: Average price of $38 (range: $29 – $42). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (66%), CA (23%), PH (9%).

Best-selling product: Cereal | Citrus + Berry + Lemon ($42.00). Other top sellers include Milk and Sugar | Vanilla + Cinnamon + Cream, Silk | Jasmine + Coconut + Tonka bean, Sundays | Lavender + Apricot + Sandalwood.

How is the EcomScout Rating calculated? The B grade (31/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Gifts & Novelties Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$12.4M/mo
Total Stores
3,415
Avg Revenue
$4K/mo
Top 10% Threshold
$68K/mo

Competition Breakdown

26%
42%
20%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Gifts & Novelties market generates $12M/month across 3,415 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Gifts & Novelties stores earn $68K+/month
  • This store outperforms 95% of Gifts & Novelties competitors
  • Low average order value ($0) — consider bundling or upsells
  • 241 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
52.0%
Pages/Visit
2.2
Avg. Time on Site
1m 7s
Avg. Product Price
$38

Range: $29 - $42

Rating Breakdown

Business Quality75/100
Traffic Growth40/100
Revenue Performance29/100
Marketing Efficiency22/100

Traffic Sources

SocialOrganic0.0%
SocialPaid0.0%
Mail0.0%
Referrals0.0%
SearchOrganic0.0%
SearchPaid0.0%
Direct0.0%
GenAi0.0%
Affiliate0.0%
DisplayAds0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Countries

🇺🇸United States
66.5%
🇨🇦Canada
23.4%
🇵🇭Philippines
8.8%
🇵🇱Poland
1.3%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

malamala the brandmala candlesmala the brand candles nostalic barneygrumpy kid studio

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

JavaScript

jQuery

Sales Channels

ShopBuy Button channel

Subscriptions

ReChargeReCharge Subscriptions

Forms

Form Builder

Payment

Shopify Payments

Frequently Asked Questions About malathebrand.com

Is malathebrand.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, malathebrand.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is malathebrand.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for malathebrand.com. However, our EcomScout rating is B (31/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is malathebrand.com's EcomScout rating and what does it mean?

malathebrand.com has an EcomScout rating of B (31/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does malathebrand.com generate?

malathebrand.com receives approximately 150.4K visits per year with estimated monthly revenue of $5.2K - $12.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does malathebrand.com use?

We detected 5 Shopify apps on malathebrand.com, including Klaviyo Reviews, SC Store Locator & Google Maps, Judge.me Ali Reviews Importer and more. The store uses the "Mala the Brand - NEW SITE 2023" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Gifts & Novelties store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against malathebrand.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

malathebrand.com Shopify store analysis • Gifts & NoveltiesRetail • Likely Dropshipper • Rating: B

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