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Malley's Chocolates

malleys.com
B+
49/100
EcomScout

Malley's Chocolates receives an EcomScout Rating of B+ (49/100), ranking #57,362 out of 1,190,454 Shopify stores we track. This Chocolate & Confectionery Food & Beverage store attracts 387.9K visits per year with estimated revenue of $17.3K - $34.5K/mo. It offers 100 products at an average price of $19.

Analysis by EcomScout Research Team · How we calculate ratings

Chocolate & ConfectioneryFood & BeverageChocolate
Est. Revenue/mo
$17.3K - $34.5K/mo
Est. Traffic/mo
32.3K
Products
100
Top Market
US (94%)
Top Channel
organic (64%)
Est. Ad Spend/mo
$113

Store Intelligence Summary

Traffic breakdown: organic 64%, direct 17%, paid 3%, referral 3%.

Product pricing: Average price of $19 (range: $2 – $31). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $113/mo in paid search ($1.4K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (94%), IN (5%), CA (1%).

Best-selling product: Milk Chocolate Covered Pretzels 14 oz ($24.95). Other top sellers include Gold Cup Mix, Buckeyes 14.5 oz. Box, Pecan BillyBobs 14 oz.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Chocolate & Confectionery Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$50K/mo
Total Stores
35
Avg Revenue
$1K/mo
Top 10% Threshold
$35K/mo

Competition Breakdown

37%
40%
14%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Chocolate & Confectionery market generates $0M/month across 35 stores
  • •77% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Chocolate & Confectionery stores earn $35K+/month
  • •This store outperforms 96% of Chocolate & Confectionery competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Chocolate & Confectionery

Shop90%Block80%Pre-Order36%Klaviyo: Email Marketing & SMS35%

Best Selling Products

Milk Chocolate Covered Pretzels 14 oz#1

Milk Chocolate Covered Pretzels 14 oz

$24.95

Gold Cup Mix#2

Gold Cup Mix

$30.95

Buckeyes 14.5 oz. Box#3

Buckeyes 14.5 oz. Box

$26.95

Pecan BillyBobs 14 oz#4

Pecan BillyBobs 14 oz

$29.95

Bordeaux#5

Bordeaux

$29.95

Malley Ohs! 8 oz#6

Malley Ohs! 8 oz

$15.95

Dark Chocolate Covered Pretzels 14 oz#7

Dark Chocolate Covered Pretzels 14 oz

$26.95

NutMallow– Milk 1 lb#8

NutMallow– Milk 1 lb

$24.95

Milk Pretzel Bar#9

Milk Pretzel Bar

$2.25

Malley's Famous Fudge Sauce, 19 oz Jar#10

Malley's Famous Fudge Sauce, 19 oz Jar

$15.95

Analyzing...
Bounce Rate
40.1%
Pages/Visit
3.6
Avg. Time on Site
3m 45s
Avg. Product Price
$19

Range: $2 - $31

Rating Breakdown

Traffic Growth80/100
Business Quality76/100
Revenue Performance44/100
Marketing Efficiency43/100

Traffic Sources

organic64.1%
direct17.3%
paid3.4%
referral2.8%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$113

Google Ads estimate

Yearly Ad Budget

$1K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
harry & david trufflesEasy460--
sugar eggs for easterEasy460--
chocolate coin candyEasy320$0.54$7
ghirardelli basketsEasy260--
buy chocolate trufflesEasy180$1.28$17

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
94.3%
🇮🇳India
4.9%
🇨🇦Canada
0.8%

Analysis

Strengths

  • Excellent traffic and growth metrics

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (17)

Pre-OrderShopKlaviyo: Email Marketing & SMSJudge.me Product ReviewsForm BuilderContact FormPageFly Landing Page Builder4.9Loox Photo Reviews4.9Infinite OptionsBack in StockReCharge SubscriptionsVitals4.9WiserFrequently Bought TogetherBundle Builder+2 more

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Frequently Asked Questions About Malley's Chocolates

Is Malley's Chocolates a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Malley's Chocolates is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Malley's Chocolates safe to buy from? Is it a scam?

We don't have Trustpilot review data for Malley's Chocolates. However, our EcomScout rating is B+ (49/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Malley's Chocolates's EcomScout rating and what does it mean?

Malley's Chocolates has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Malley's Chocolates generate?

Malley's Chocolates receives approximately 387.9K visits per year with estimated monthly revenue of $17.3K - $34.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Malley's Chocolates use?

We detected 17 Shopify apps on Malley's Chocolates, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Chocolate & Confectionery store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Malley's Chocolates. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Chocolate & Confectionery store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Malley's Chocolates Shopify store analysis • Chocolate & Confectionery • Food & Beverage • Likely Dropshipper • Rating: B+

Last updated: August 6, 2026

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