Manduka
manduka.comManduka receives an EcomScout Rating of S (76/100), ranking #981 out of 1,126,079 Shopify stores we track. This Yoga Sports & Outdoors store attracts 3.5M visits per year with estimated revenue of $589.4K - $1.3M/mo. It offers 95 products at an average price of $125.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 33%, paid 27%, organic 24%, social 5%.
Product pricing: Average price of $125 (range: $16 – $350). Positioned in the premium segment.
Ad spend: Estimated $37.0K/mo in paid search ($444.6K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 1.4/5 based on 41 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (70%), CA (6%), IT (2%).
Best-selling product: Manduka PRO™ Yoga Mat 6mm ($144). Other top sellers include PROlite® Yoga Mat 4.7mm, PRO® Squared Yoga Mat 6mm, PRO® Long & Wide Yoga Mat 6mm.
Yoga Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Yoga market generates $0M/month across 20 stores
- •Top 10% of Yoga stores earn $20K+/month
- •This store outperforms 79% of Yoga competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Yoga
Best Selling Products
#1Manduka PRO™ Yoga Mat 6mm
$144
#2PROlite® Yoga Mat 4.7mm
$112
#3PRO® Squared Yoga Mat 6mm
$350
#4PRO® Long & Wide Yoga Mat 6mm
$288
#5PROlite® Long & Wide Yoga Mat 4.7mm
$144
#6PRO Travel Yoga Mat 2mm
$74
#7eKO® Yoga Mat 5mm
$114
#8eKO® lite Yoga Mat 4mm
$96
#9eKO® Superlite Travel Yoga Mat 1.5mm
$60
#10GRP® Adapt Yoga Mat 5mm
$128
Range: $16 - $350
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$37K
Google Ads estimate
Yearly Ad Budget
$445K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| bolsterEasy | 62K | $4.95 | $2.6K |
| yoga matEasy | 44K | $0.51 | $18 |
| gaiamEasy | 14K | $0.77 | $3.0K |
| mandukaEasy | 13K | $1.57 | $8.2K |
| yoga matsEasy | 11K | $0.59 | $245 |
Trustpilot Rating
41 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About Manduka
Is Manduka a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Manduka is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Manduka safe to buy from? Is it a scam?
Manduka has a Trustpilot rating of 1.4/5 based on 41 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (76/100).
What is Manduka's EcomScout rating and what does it mean?
Manduka has an EcomScout rating of S (76/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Manduka generate?
Manduka receives approximately 3.5M visits per year with estimated monthly revenue of $589.4K - $1.3M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Manduka use?
We detected 9 Shopify apps on Manduka, including Trustpilot, Form Builder, SearchSpring and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Yoga store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Manduka. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Yoga store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.