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Marcelle

marcelle.us

For 150 years, Canadian women have trusted Marcelle for highly effective, hypoallergenic, fragrance-free products that are safe for all skin types, even the most sensitive.

D+
30/100
EcomScout Rating
Rank #3,275 of 5,582
Yearly Traffic
50.0K
Est. Monthly Revenue
$1.8K - $4.2K/mo
Products
123
Global Rank
#3,977,585

Store Preview

Marcelle website screenshot
Bounce Rate
39.2%
Pages/Visit
1.9
Avg. Time on Site
31s
Avg. Product Price
$20

Range: $3 - $500

Rating Breakdown

Revenue Performance24/100

Very low revenue (<$5K/month). No growth data available. Low AOV ($20-40).

Traffic Growth30/100

Minimal traffic (<50K visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality51/100

Moderate catalog (100-500 products). Product quality: 20%. Low product value ($10-25 avg).

Traffic Sources

Direct49.3%
Search26.9%
Social16.5%
Referrals5.7%
Paid Referrals1.5%
Mail0.1%

Top Countries

🌍US
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Dropshipping Detection

Likely dropshipping (100% confidence)

  • Suspicious pricing patterns
  • Duplicate product images detected
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

marcellemarcellesmarcelle crème de jour redensifiante revival vitalitymarcelle fond de teint apaisant 2 en 1 skincare anti-cernes bronzage foncémarcelle makeup

Tech Stack & Apps

E-commerce Platform

Shopify

Store Design

Shogun Page Builder

CDN

FastlyCloudflare

JavaScript

React

Sales Channels

ShopBuy Button channel

Subscriptions

ReChargeReCharge Subscriptions

Payment

Shopify PaymentsPayPal

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

Advertising

Google AdsSnapchat PixelPinterest PixelMicrosoft AdvertisingTwitter Ads

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About This Store Analysis

This page provides comprehensive analytics for Marcelle, a Skincare store in the Beauty & Personal Care industry. Our EcomScout Rating of D+ (30/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 3, 2025. All information shown is publicly available business data.

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