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MG&Co.

matildagoad.com
A+
56/100
EcomScout

MG&Co. receives an EcomScout Rating of A+ (56/100), ranking #29,197 out of 1,191,764 Shopify stores we track. This Homewares Home & Garden store attracts 401.5K visits per year with estimated revenue of $20.7K - $45.6K/mo. It offers 454 products at an average price of £54.

Analysis by EcomScout Research Team · How we calculate ratings

HomewaresHome & GardenHome Decor
Est. Revenue/mo
$20.7K - $45.6K/mo
Est. Traffic/mo
33.5K
Products
454
Top Channel
organic (46%)
Trustpilot
4.0/5 (24)

Store Intelligence Summary

Traffic breakdown: organic 46%, referral 20%, paid 8%.

Product pricing: Average price of £54 (range: £15 – £250) — ≈ $69 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 4.0/5 based on 24 reviews. Good standing with customers.

Best-selling product: MG&Co. Tote Bag (£40). Other top sellers include Star Backplate, Polished Brass, Coloured Knob, Cherry, Brass, Wave Matchbox Sleeve, Brass.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Homewares Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$439K/mo
Total Stores
125
Avg Revenue
$4K/mo
Top 10% Threshold
$31K/mo

Competition Breakdown

24%
51%
19%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Homewares market generates $0M/month across 125 stores
  • •2% are enterprise stores (>$100K/mo) — achievable market
  • •75% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Homewares stores earn $31K+/month
  • •This store outperforms 89% of Homewares competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Homewares

Shop119%Block70%Klaviyo: Email Marketing & SMS42%Judge.me Product Reviews40%

Best Selling Products

MG&Co. Tote Bag#1

MG&Co. Tote Bag

£40≈ $51

Star Backplate, Polished Brass#2

Star Backplate, Polished Brass

£15≈ $19

Coloured Knob, Cherry, Brass#3

Coloured Knob, Cherry, Brass

£15≈ $19

Wave Matchbox Sleeve, Brass#4

Wave Matchbox Sleeve, Brass

£65≈ $83

Clear Brass Knob#5

Clear Brass Knob

£18≈ $23

Polished Brass Knob#6

Polished Brass Knob

£16≈ $20

Bamboo Handle, Natural Oak#7

Bamboo Handle, Natural Oak

£26≈ $33

Blackened Bronze Knob#8

Blackened Bronze Knob

£16≈ $20

Clover Matchbox Sleeve, Brass#9

Clover Matchbox Sleeve, Brass

£65≈ $83

Aged Brass Knob#10

Aged Brass Knob

£16≈ $20

Analyzing...
Bounce Rate
77.7%
Pages/Visit
1.0
0
Avg. Product Price
£54

≈ $69 USD

Range: £15 - £250

Rating Breakdown

Business Quality100/100
Traffic Growth70/100
Trustpilot70/100
Revenue Performance46/100
Marketing Efficiency7/100

Traffic Sources

organic45.6%
referral19.9%
paid8.4%
social1.0%
direct0.0%

Trustpilot Rating

4.0

24 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (8)

ShopKlaviyo: Email Marketing & SMSGorgiasBack in StockJudge.me Product ReviewsBundle BuilderBundle DiscountBlock

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Frequently Asked Questions About MG&Co.

Is MG&Co. a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, MG&Co. is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is MG&Co. safe to buy from? Is it a scam?

MG&Co. has a Trustpilot rating of 4.0/5 based on 24 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (56/100).

What is MG&Co.'s EcomScout rating and what does it mean?

MG&Co. has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does MG&Co. generate?

MG&Co. receives approximately 401.5K visits per year with estimated monthly revenue of $20.7K - $45.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does MG&Co. use?

We detected 8 Shopify apps on MG&Co., including Shop, Klaviyo: Email Marketing & SMS, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Homewares store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against MG&Co.. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Homewares store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

MG&Co. Shopify store analysis • Homewares • Home & Garden • Unlikely Dropshipper • Rating: A+

Last updated: August 9, 2026

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