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Matilda Jane Clothing

matildajaneclothing.com
54/100
EcomScout

Matilda Jane Clothing receives an EcomScout Rating of A+ (54/100), ranking #31,437 out of 1,126,079 Shopify stores we track. This Children's Clothing Fashion & Apparel store attracts 905.2K visits per year with estimated revenue of $36.7K - $79.5K/mo. It offers 486 products at an average price of $31.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$36.7K - $79.5K/mo
Est. Traffic/mo
75.4K
Products
486
Top Market
US (96%)
Top Channel
organic (43%)
Est. Ad Spend/mo
$432

Store Intelligence Summary

Traffic breakdown: organic 43%, referral 17%, direct 16%, paid 13%.

Product pricing: Average price of $31 (range: $8 – $69). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $432/mo in paid search ($5.2K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (96%), CA (4%).

Best-selling product: Two Piece Swimsuit | Luau Pink Hibiscus ($9.99). Other top sellers include Women's Big Ruffles | Bold Barbie (Capri Length), Women's Big Ruffles | Into The Night, Festive Dot Benny Leggings.

How is the EcomScout Rating calculated? The A+ grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Children's Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
928
Avg Revenue
$2K/mo
Top 10% Threshold
$31K/mo

Competition Breakdown

38%
38%
17%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Children's Clothing market generates $2M/month across 928 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 76% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Children's Clothing stores earn $31K+/month
  • This store outperforms 94% of Children's Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
40.8%
Pages/Visit
4.6
Avg. Time on Site
2m 28s
Avg. Product Price
$31

Range: $8 - $69

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance56/100
Marketing Efficiency55/100

Traffic Sources

organic43.0%
referral16.9%
direct16.0%
paid13.3%
social0.6%

Marketing & Ad Spend

Monthly Ad Spend

$432

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
baby clothing3K$0.83$15.4K
girls clothing3K$1.11$13.6K
matilda jane clothingEasy2K$0.36$290
tween girls underwearEasy500--
junior swimsuitsEasy440$0.58$14

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
96.3%
🇨🇦Canada
3.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Matilda Jane Clothing

Is Matilda Jane Clothing a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Matilda Jane Clothing is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Matilda Jane Clothing safe to buy from? Is it a scam?

We don't have Trustpilot review data for Matilda Jane Clothing. However, our EcomScout rating is A+ (54/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Matilda Jane Clothing's EcomScout rating and what does it mean?

Matilda Jane Clothing has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Matilda Jane Clothing generate?

Matilda Jane Clothing receives approximately 905.2K visits per year with estimated monthly revenue of $36.7K - $79.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Matilda Jane Clothing use?

We detected 5 Shopify apps on Matilda Jane Clothing, including Pre-Order, Shop, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Children's Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Matilda Jane Clothing. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Children's Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Matilda Jane Clothing Shopify store analysis • Children's ClothingFashion & Apparel • Unlikely Dropshipper • Rating: A+

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