Max & Lily
maxandlily.comMax & Lily receives an EcomScout Rating of S (77/100), ranking #888 out of 1,190,700 Shopify stores we track. This Kids Furniture Baby & Kids store attracts 9.1M visits per year with estimated revenue of $3.4M - $7.4M/mo. It offers 483 products at an average price of $289.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 30%, organic 20%, direct 19%, social 8%.
Product pricing: Average price of $289 (range: $100 – $639). Positioned in the premium segment.
Ad spend: Estimated $60.3K/mo in paid search ($723.8K/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Customer trust: Trustpilot score 2.6/5 based on 5 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (95%), CA (1%), GB (1%).
Best-selling product: Twin Triple Bunk ($639.49). Other top sellers include Twin Floating Headboard.
Kids Furniture Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Kids Furniture market generates $0M/month across 28 stores
- •18% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Kids Furniture stores earn $212K+/month
- •This store outperforms 94% of Kids Furniture competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Kids Furniture
Best Selling Products
Range: $100 - $639
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$60K
Google Ads estimate
Yearly Ad Budget
$724K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| queen bed dimensionsEasy | 42K | $0.68 | $11 |
| loft bedEasy | 37K | $0.46 | $312 |
| trundle bed | 33K | $0.57 | $461 |
| bunk beds | 31K | $0.90 | $12.9K |
| full size bed dimensions | 31K | $1.67 | $8 |
Trustpilot Rating
5 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Tech Stack & Apps
Browse All Apps →
TrustpilotSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Lazzanto Nightstand with Rear Charging Station, LED Light, 2 Drawers, Black | Industrial Nightstand, 2 USB-A Ports & AC Outlets, Raised Back Guard, Fabric Storage Drawers, Bedside Table for Bedroom, Dorm
WLIVE Tall Dresser for Bedroom, 9 Drawer Chest of Drawers, Rustic Brown | 9 roomy fabric drawers, Tall storage design, Bedroom or closet use, Sturdy steel frame, Smooth wood tabletop
SUPERJARE 78.8 inch Narrow Behind Couch Table with 2 Charging Stations | 2 AC Outlets with USB-C Ports, Extra Storage Behind Sofa, Sofa Table Console Table for Entryway Living room, Rustic Brown
Kitsure Shoe Rack - Non-Woven Shoe Rack Shelf, 27.5" Wide - 3 Tier, Black | Shoe Organizer for Closet, Entryway, Garage, Stackable Shoe Shelves, college dorm&apartment essentials
Frequently Asked Questions About Max & Lily
Is Max & Lily a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Max & Lily is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Max & Lily safe to buy from? Is it a scam?
Max & Lily has a Trustpilot rating of 2.6/5 based on 5 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (77/100).
What is Max & Lily's EcomScout rating and what does it mean?
Max & Lily has an EcomScout rating of S (77/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Max & Lily generate?
Max & Lily receives approximately 9.1M visits per year with estimated monthly revenue of $3.4M - $7.4M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Max & Lily use?
We detected 8 Shopify apps on Max & Lily, including Trustpilot, Klaviyo: Email Marketing & SMS, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Kids Furniture store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Max & Lily. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kids Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.