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McCalls Highlandwear

mccalls.co.uk
S
66/100
EcomScout

McCalls Highlandwear receives an EcomScout Rating of S (66/100), ranking #8,207 out of 1,190,962 Shopify stores we track. This Highlandwear Fashion & Apparel store attracts 290.4K visits per year with estimated revenue of $84.3K - $182.7K/mo. It offers 1.4K products at an average price of £140.

Analysis by EcomScout Research Team · How we calculate ratings

HighlandwearFashion & ApparelKilts and Accessories
Est. Revenue/mo
$84.3K - $182.7K/mo
Est. Traffic/mo
24.2K
Products
1.4K
Top Market
GB (82%)
Top Channel
organic (62%)
Trustpilot
4.7/5 (797)

Store Intelligence Summary

Traffic breakdown: organic 62%, direct 27%, referral 4%, social 3%.

Product pricing: Average price of £140 (range: £1 – £809) — ≈ $178 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.7/5 based on 797 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (82%), US (14%), NL (3%).

Best-selling product: Made to Measure Handmade Kilt (£809). Other top sellers include Black Prince Charlie Modern Jacket & Waistcoat, Exclusive Pride of Scotland Tartan Trews, Black Watch Modern Tartan Tie.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Highlandwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$144K/mo
Total Stores
1
Avg Revenue
$144K/mo
Top 10% Threshold
$144K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Highlandwear market generates $0M/month across 1 stores
  • •100% are enterprise stores (>$100K/mo) — competitive market
  • •This store outperforms 0% of Highlandwear competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Highlandwear

Block100%Form Builder100%Shopify Forms100%Shopify Inbox100%

Best Selling Products

Made to Measure Handmade Kilt#1

Made to Measure Handmade Kilt

£809≈ $1,027

Black Prince Charlie Modern Jacket & Waistcoat#2

Black Prince Charlie Modern Jacket & Waistcoat

£445≈ $565

Exclusive Pride of Scotland Tartan Trews#3

Exclusive Pride of Scotland Tartan Trews

£349≈ $443

Black Watch Modern Tartan Tie#4

Black Watch Modern Tartan Tie

£29≈ $37

Antler Kilt Pin - Polished#5

Antler Kilt Pin - Polished

£22≈ $28

Highland Cow Resin Sgian Dubh - Bronze#6

Highland Cow Resin Sgian Dubh - Bronze

£38.50≈ $49

Graham of Menteith Modern Tartan Scarf#7

Graham of Menteith Modern Tartan Scarf

£29≈ $37

Black Leather Pride of Scotland Ghillie Brogues#8

Black Leather Pride of Scotland Ghillie Brogues

£125≈ $159

Cream Ghillie Shirt#9

Cream Ghillie Shirt

£45≈ $57

Lindsay Modern Tartan Scarf#10

Lindsay Modern Tartan Scarf

£29≈ $37

Analyzing...
Bounce Rate
45.3%
Pages/Visit
2.9
Avg. Time on Site
1m 53s
Avg. Product Price
£140

≈ $178 USD

Range: £1 - £809

Rating Breakdown

Trustpilot95/100
Business Quality80/100
Traffic Growth70/100
Revenue Performance65/100
Marketing Efficiency14/100

Traffic Sources

organic61.8%
direct27.2%
referral4.1%
social3.0%
paid2.9%

Trustpilot Rating

4.7

797 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
81.7%
🇺🇸United States
13.8%
🇳🇱Netherlands
3.3%
🇮🇳India
1.2%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (12)

ShopTrustpilot3.5Shopify InboxForm BuilderJudge.me Product ReviewsShopify FormsMailchimp4.8Buy Button channelEcomRise Post Purchase UpsellEmbed dataBlockCountdown Timer

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Frequently Asked Questions About McCalls Highlandwear

Is McCalls Highlandwear a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, McCalls Highlandwear is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is McCalls Highlandwear safe to buy from? Is it a scam?

McCalls Highlandwear has a Trustpilot rating of 4.7/5 based on 797 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).

What is McCalls Highlandwear's EcomScout rating and what does it mean?

McCalls Highlandwear has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does McCalls Highlandwear generate?

McCalls Highlandwear receives approximately 290.4K visits per year with estimated monthly revenue of $84.3K - $182.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does McCalls Highlandwear use?

We detected 12 Shopify apps on McCalls Highlandwear, including Shop, Trustpilot, Shopify Inbox and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Highlandwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against McCalls Highlandwear. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Highlandwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

McCalls Highlandwear Shopify store analysis • Highlandwear • Fashion & Apparel • Unlikely Dropshipper • Rating: S

Last updated: August 1, 2026

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