McCormick
mccormick.comMcCormick receives an EcomScout Rating of S (78/100), ranking #125 out of 370,472 Shopify stores we track. This Spices & Seasonings Food & Beverage store attracts 25.6M visits per year with estimated revenue of $853.9K - $1.7M/mo. It offers 972 products at an average price of $18.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 12%, referral 2%.
Product pricing: Average price of $18 (range: $5 – $60). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $709.7K/mo in paid search ($8.5M/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Customer trust: Trustpilot score 2.9/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (82%), IN (3%), CA (1%).
Best-selling product: McCormick® Sunshine Seasoning by Tabitha Brown ($6.99). Other top sellers include OLD BAY® Hot Sauce, Frank's RedHot® Dill Pickle Naturally Flavored Hot Sauce (2-Pack), McCormick® One Piece Spice Kit, Limited Edition.
Spices & Seasonings Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Spices & Seasonings market generates $0M/month across 40 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •96% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Spices & Seasonings stores earn $8K+/month
- •This store outperforms 88% of Spices & Seasonings competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Spices & Seasonings
Best Selling Products
#1McCormick® Sunshine Seasoning by Tabitha Brown
$6.99
#2OLD BAY® Hot Sauce
$6.99
#3Cholula Variety Pack, 8-Count (Extra Hot, Green Pepper, Chili Lime, Chili Garlic, Chipotle, Sweet Habanero, Reserva, Original)
$49.99
#4Frank's RedHot® Dill Pickle Naturally Flavored Hot Sauce (2-Pack)
$6.49
#5McCormick® One Piece Spice Kit, Limited Edition
$25.99
#6Lawry's® Seasonings Variety Pack, 4ct
$21.99
#7McCormick® Grill Mates® Everyday Grilling Box
$59.99
#8McCormick® Brown Butter Finishing Salt, 4.12 oz
$5.49
#9Cholula® Chiles & Pepitas Chili Crisp Sauce, 8 oz
$9.99
#10McCormick® Watermelon Lime Finishing Salt, 4.12 oz
$5.49
Range: $5 - $60
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$710K
Google Ads estimate
Yearly Ad Budget
$8.5M
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| cookiesEasy | 208K | $0.64 | $31 |
| recipes | 162K | $0.50 | $17.0K |
| dinner recipes | 158K | $1.02 | $56.2K |
| lasagnaEasy | 132K | $0.38 | $3 |
| dinner ideas | 127K | $0.69 | $62.8K |
Trustpilot Rating
2 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Trustpilot
TolstoySimilar Stores
View all →Frequently Asked Questions About McCormick
Is McCormick a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, McCormick is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is McCormick safe to buy from? Is it a scam?
McCormick has a Trustpilot rating of 2.9/5 based on 2 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (78/100).
What is McCormick's EcomScout rating and what does it mean?
McCormick has an EcomScout rating of S (78/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does McCormick generate?
McCormick receives approximately 25.6M visits per year with estimated monthly revenue of $853.9K - $1.7M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does McCormick use?
We detected 7 Shopify apps on McCormick, including Trustpilot, Klaviyo: Email Marketing & SMS, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Spices & Seasonings store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against McCormick. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Spices & Seasonings store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.