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mcelhinneys.com

mcelhinneys.com
56/100
EcomScout

mcelhinneys.com receives an EcomScout Rating of A+ (56/100), ranking #11,257 out of 482,841 Shopify stores we track. This Apparel Retail store attracts 3.0M visits per year with estimated revenue of $157.4K - $367.3K/mo. It offers 2.5K+ products at an average price of €41.

Store descriptionAt McElhinneys we offer you an incredible collection of designer fashion brands and gifts at great prices. Browse our extensive range of Womens, Mens, Kids, Footwear, Jewellery, Home, Beauty and more online today. Experience our 5 star customer service with Next Day Delivery on orders made before 3pm in Ireland & NI.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$157.4K - $367.3K/mo
Est. Traffic/mo
251.6K
Products
2.5K+
Top Market
GB (47%)
Top Channel
SearchOrganic (40%)
Est. Ad Spend/mo
$2

Store Intelligence Summary

Traffic breakdown: SearchOrganic 40%, SocialOrganic 26%, SearchPaid 21%, Direct 7%.

Product pricing: Average price of €41 (range: €12 – €79) — ≈ $45 USD. Mid-range pricing strategy.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: GB (47%), IE (20%), US (6%).

Best-selling product: Serafina Collection Silk Blend Chain Print Pashmina Scarf, Multi (€17.96). Other top sellers include Serafina Collection Geometric Print with Floral Detail Scarf, Multi-Coloured, Brent Kirwee Formal Shoes, Navy, Serafina Heart Patterned Scarf, Red Multi.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.0%
Pages/Visit
3.4
Avg. Time on Site
1m 31s
Avg. Product Price
€41

≈ $45 USD

Range: €12 - €79

Rating Breakdown

Business Quality96/100
Revenue Performance69/100
Traffic Growth60/100
Marketing Efficiency43/100

Traffic Sources

SearchOrganic39.8%
SocialOrganic25.9%
SearchPaid21.3%
Direct7.5%
Mail2.5%
Referrals2.2%
GenAi0.8%
SocialPaid0.0%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
catherines of partickEasy28$0.75-
casual ladies wearEasy12$0.67$5

Top Countries

🇬🇧United Kingdom
46.9%
🇮🇪Ireland
19.6%
🇺🇸United States
5.8%
🇩🇪Germany
2.3%
🇨🇦Canada
2.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

mcelhinneysmens white and brown rugby shirtecco men's cozmo premium leather buckleralph laurengirl in mind nz

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Sales Channels

ShopBuy Button channel

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Customer Support

Gorgias

Reviews

TrustpilotTrustpilot

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About mcelhinneys.com

Is mcelhinneys.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, mcelhinneys.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is mcelhinneys.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for mcelhinneys.com. However, our EcomScout rating is A+ (56/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is mcelhinneys.com's EcomScout rating and what does it mean?

mcelhinneys.com has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does mcelhinneys.com generate?

mcelhinneys.com receives approximately 3.0M visits per year with estimated monthly revenue of $157.4K - $367.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does mcelhinneys.com use?

We detected 1 Shopify apps on mcelhinneys.com, including Klaviyo Reviews. The store uses the "mcelhinneys-shopify-theme/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against mcelhinneys.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

mcelhinneys.com Shopify store analysis • ApparelRetail • Likely Dropshipper • Rating: A+

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