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Mcivers

mcivers.melbourne
B
38/100
EcomScout

Mcivers receives an EcomScout Rating of B (38/100), ranking #142,364 out of 1,194,400 Shopify stores we track. This Coffee & Tea Food & Beverage store attracts 286.8K visits per year with estimated revenue of $4.8K - $9.6K/mo. It offers 199 products at an average price of A$12.

Analysis by EcomScout Research Team · How we calculate ratings

Coffee & TeaFood & BeverageBeverages
Est. Revenue/mo
$4.8K - $9.6K/mo
Est. Traffic/mo
23.9K
Products
199
Top Market
AU (100%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of A$12 (range: A$7 – A$14) — ≈ $7.92 USD. Budget-friendly positioning targeting volume sales.

00

Top markets: AU (100%).

Best-selling product: Royal Superior Dark (A$11). Other top sellers include Earl Grey, Brazil Moka, Italian Espresso.

How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Coffee & Tea Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$419K/mo
Total Stores
443
Avg Revenue
$946/mo
Top 10% Threshold
$15K/mo

Competition Breakdown

53%
33%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Coffee & Tea market generates $0M/month across 443 stores
  • •2% are enterprise stores (>$100K/mo) — achievable market
  • •86% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Coffee & Tea stores earn $15K+/month
  • •This store outperforms 94% of Coffee & Tea competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Coffee & Tea

Shop115%Block44%Judge.me Product Reviews25%Klaviyo: Email Marketing & SMS19%

Best Selling Products

Royal Superior Dark#1

Royal Superior Dark

A$11≈ $7.26

Earl Grey#2

Earl Grey

A$10≈ $6.60

Brazil Moka#3

Brazil Moka

A$11≈ $7.26

Italian Espresso#4

Italian Espresso

A$11≈ $7.26

Australian Gold#5

Australian Gold

A$14≈ $9.24

English Breakfast#6

English Breakfast

A$10≈ $6.60

Australian Black Mountain#7

Australian Black Mountain

A$14≈ $9.24

McIver's Caf̩e#8

McIver's Caf̩e

A$12≈ $7.92

Goroka Espresso#9

Goroka Espresso

A$13≈ $8.58

East Timor Organic#10

East Timor Organic

A$11≈ $7.26

Analyzing...
Bounce Rate
21.2%
Pages/Visit
5.2
Avg. Time on Site
1m 24s
Avg. Product Price
A$12

≈ $7.92 USD

Range: A$7 - A$14

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance27/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (5)

ShopJudge.me Product Reviews5.0Klaviyo: Email Marketing & SMSMailchimp4.8Block

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Trending Coffee & Tea Products

Products gaining popularity in Coffee & Tea right now, based on Amazon & Google Trends data.

Chock Full o' Nuts New York Roast Ground Coffee – Premium Beans in Recyclable Steel Can – Rich Flavor & Aroma, Dark Roast – Perfect for Drip, Pour-Over, Percolator – 30.5 Oz Can

Chock Full o' Nuts New York Roast Ground Coffee – Premium Beans in Recyclable Steel Can – Rich Flavor & Aroma, Dark Roast – Perfect for Drip, Pour-Over, Percolator – 30.5 Oz Can

78
$11.25+86%
Dunkin’ Original Blend Medium Roast Ground Coffee, 30 Oz. Canister | Made with Arabica beans, rich & smooth flavor, stay-fresh coffee canister, easy-drinking medium roast, great hot or iced

Dunkin’ Original Blend Medium Roast Ground Coffee, 30 Oz. Canister | Made with Arabica beans, rich & smooth flavor, stay-fresh coffee canister, easy-drinking medium roast, great hot or iced

70
$22.96+30%
Maxwell House Ground Coffee, Original Roast, 27.5 oz Canister

Maxwell House Ground Coffee, Original Roast, 27.5 oz Canister

62
$15.89-6%
Lavazza Espresso Whole Bean Coffee, Medium Roast, 100% Arabica, 2.2 lb Bag

Lavazza Espresso Whole Bean Coffee, Medium Roast, 100% Arabica, 2.2 lb Bag

62
$14.99-8%
See all trending Coffee & Tea products

Monitor this store daily.

Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Mcivers

Is Mcivers a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Mcivers is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Mcivers safe to buy from? Is it a scam?

We don't have Trustpilot review data for Mcivers. However, our EcomScout rating is B (38/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Mcivers's EcomScout rating and what does it mean?

Mcivers has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Mcivers generate?

Mcivers receives approximately 286.8K visits per year with estimated monthly revenue of $4.8K - $9.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Mcivers use?

We detected 5 Shopify apps on Mcivers, including Shop, Judge.me Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Coffee & Tea store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Mcivers. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Coffee & Tea store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Mcivers Shopify store analysis • Coffee & Tea • Food & Beverage • Unlikely Dropshipper • Rating: B

Last updated: August 11, 2026

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